Fundamentals of Social Media for Registered Dietitian Marketing

It’s no secret that to succeed as a Registered Dietitian or Nutritionist, you’re going to need a robust nutritionist marketing strategy of which social media stands at the top! But most people think making content (YouTube videos or Instagram posts) is enough to grow their business on social media.

However, when it comes to topics like health and nutrition, & if you want more clients, you need to build relationships with people in your community.

There’s a lot of noise online when it comes to nutritional advice and other health tips; but the concern is, not all of it is science-based or well-researched (technically authentic). Thus, the need for timely marketing is rising.

Being active on social media is one of the crucial ways of how RDs get new clients. But it is understood that you might just want to coach people and help them with nutrition, not spend all day on social media.

Well, the good news is you can actually do that! Just find a suitable digital healthcare solutions provider who can help you with the digital chores. With that you can spend less time on social media and still get some pretty good results.

Here are some fundamentals to consider while leveraging the power of digital media for efficient nutritionist marketing.

1. Engage with your audience

Identify where your target clients hang out. Let your strategy revolve around ‘them, of what they want’ and not just what you want to share. Ask them questions, people love to answer. Leverage the features like polls on instagram stories.

You can make your content engaging by making real time videos or health talks where you discuss a particular topic with a related professional. It can prove to be a great way of building trust with your potential clients.

2. The CTA rule-

Use one call to action so people can specifically know what to do. Now since you are using calls to action, you would want to assess and measure what’s working. Before all this begins, first put a strategy in place.

Keep it simple and easy to consume and act for the consumers.

3. Plan & deliver right mix of content

Create content that is easy to consume and share. Keep the in-depth detailed information for the website. On social media, share short inspirational messages and appealing visuals.

Some people engage with video while some with infographics. The key is to cater to all with the right blend. Some examples are -

• Share healthy recipes
• Tap on festivals, seasons (eg. winter foods) and trends
• Weekly guides to healthy living
• FAQs about your brand, etc.

A quick overview of the most effective social tactics that can be incorporated in Nutritionist Marketing -

1. Consistent look & presence
2. Credible content sharing
3. Practical health recipes
4. Feature your community
5. Follow complimentary accounts
6. Adopt strategies like — Tip of the week
7. Celebrate the team behind the scenes
8. Leverage app features like — Run polls

In closing,

Building relationships online is a process that might be tedious at times. Thus you need to combine it with a content marketing strategy. Choose a partner who can help you stand out and make exceptional sales.