Is Patient Engagement Different Than Digital Marketing? Of Course Yes!
Establishing great communication with patients has been a necessity for a long time. Owing to the past few years where the internet has expanded so widely into every segment of living, this necessity has visibly intensified. Out of all the different ways to do so, digital patient engagement tops the list.
Patient engagement is no longer a faraway aspiration but a realism of today for all healthcare providers. It is a vital component for the ones who want to create a positive experience for their patients.
Just at this same time, there is one more silent yet salient aspect of all of this. While talking about patient engagement, with the word ‘digital’, the word ‘marketing’ slides in quietly and mixes up the whole meaning of effective patient engagement.
However, healthcare is not a product that relies only on marketing. It is a whole different segment that involves emotions and empathy.
Well, the point is though there might be just a few similarities on a smaller level, but while on a broader aspect,
Digital Marketing and Patient Engagement are DIFFERENT! Nth Sense, a patient engagement platform brings this difference.
Before we understand what makes patient engagement different from digital marketing, let us first quickly get our eyeballs on their similarities. What goes in common are the features like social media postings, content for Whatsapp like creatives, videos or other content, SEO friendly blogs, influencer marketing, analytic report of social media. Perhaps these are the bare minimum things for digital activities.
What goes beyond and adds more value to it are the other genuine patient engagement solutions that we shall explore further.
Below is a table that clearly states the similarities-
And here ends the list of similarities; too short right? Now let us look into the table which states why Nth Sense calls patient engagement different than digital marketing -
With the above table, one can clearly infer that patient engagement solutions at Nth Sense not only offer what digital marketing offers, but much more that aids in today’s healthcare system. To summarise the above table, three segments that Nth Sense banks on are-
- Patient Feedback (Feature 1- 4)
- Cross Promotion (Feature 5- 9)
- Convenience features (Feature 10- 13)
What is Nth Sense?
If you walk alone, the path to engaging patients can be quite exhausting. If you want to improve your patient engagement game, educate patients in this era of digital health, and escalate patient satisfaction, you certainly need a partner you can trust. Nth Sense is that partner you can rely on.
With experience & empathy, Nth Sense being one of the top patient engagement platforms strives to bring the healthcare providers and the patients on the same page and help achieve all the healthcare goals of both sides.
USP- We act for impact before numbers which eventually brings in numbers.
So, take a leap, take the lead, and strengthen your medical practice with Nth Sense.
