Leverage Data Analytics for Dental Marketing; Get new patients

“Data is the new oil in this 21st century. Data analytics is the combustion engine“-

~ Peter Sondergaard

The fact that “data really powers everything that we do’’ is getting true in the healthcare industry too! Talking about Dentistry today, this fact has also dwelled into dental marketing. With the rise in competition and increase in need of assistance and patient expectations, data analytics comes to the rescue of every dentist wanting to grow his/her practice.

Just like other businessmen, dentists who are healthcare-providing businessmen make decisions about their practice and marketing based on intuition. But intuition without a strong backup of data to understand the pros and the cons, is similar to shooting in the dark! This certainly impacts the patient footfall and ultimately hampers the reputation and revenue generation. To have a clearer picture of Dental practice’s actual performance and be able to identify service opportunities for improvement, leveraging data analytics for dental marketing is the pathway.

Well, data analytics is not a straight away task. It is to be carried out via several modes.

Here is a list-

Types of data analytics for dental marketing

1) Website Visits Analytics -

It helps to look for important basic indicators like, Blog visits, Time spent, etc. It also analyses the total time spent on the website as a whole which helps the dentist to assess what is the content their clients are more interested to know about. Taking cues from these insights, a Dentist can accordingly devote more time in explaining the treatment or design in-clinic articles as well.

2) Hyper-local Data Analytics

Needless to mention, the probability of patients visiting your clinic who are living around 5 miles radius away from you is higher than remotely located clients

In today’s age, healthcare practitioners who understand the significance of selective targeting of clients through hyperlocal marketing experience efficient results.

With data analytics, visits from geographical locations can be managed. It can foster ways to be used to increase patient flow/inquiries.

3) Social Media Analytics

Utilising social media analytics reflect what does profile visits, engagement, new followers, new accounts reached tell about your social media marketing. It then helps to identify the trends in the patient’s behaviour, demography which can be used to develop innovative ways to serve. Data-driven decisions enable effective results.

Well, a well created and managed social media account gives additional perks to a Dentist. It enables Collaboration with Influencers, opens up scope for seminar invitations, event guests or even event judges; eventually building up as additional revenue for Dentists.

4) Paid Ad Analytics

In other words, it allows customized dental marketing strategies that stimulate positive patient experience. It empowers to understand what are the specific services their clients seek through internet searches. When a patient-centric service experience is ensured, growth in the revenue is assured.

5) Influencer Marketing Analytics

In the age of social media marketing, influencer marketing is a feather in the cap.

Nothing can influence the potential clients more than those who themselves have been the recipient of good quality dental clinical care. Influencer marketing analytics can also help dental clinic practitioners to streamline the clients based on their age, gender, health needs, lifestyle, and prior dental history.

Pro Tip- Get Patient Feedback

Asking right feedback questions and making sure the results are analyzed frequently is the most traditional way of leveraging data analytics.

Nth Sense — the dental marketing partner.

As said, Where there is data smoke, there is business fire.

Comprehending the power of data analytics, Nth Sense offers a detailed monthly report with simple data visualization that provides in-depth analysis for profitable decisions. Doing so gives insight to patient behavioural patterns which fosters patient retention, patient footfall, and overall patient satisfaction too.

Data analytics opens up the scope to enhance online visibility, reach more patients and show them what they want.

Leverage the power of Data Analytics with Nth Sense