Nutrition Marketing Pyramid for Registered Dietitians
Build up your brand & grow your practice to success
We are already seeing that a large percentage of the population is becoming more aware of “eating right” and fitness. 2020 has proven that with the help of technology, geography is no longer a barrier. So why not take advantage of digital marketing to grow your business to a level never imagined before?
As a nutritionist/dietitian you must be familiar with the food pyramid. So this nutrition marketing pyramid is likewise, just in terms of digital. Hope you find this easy to understand and implement.
First things first, here is how the digital marketing pyramid looks for the nutrition industry.
- Website
Easy to navigate & pleasing design
2. Content marketing
Engaging blogs, social media posts, case studies, tips to live by.
3. Paid campaigns
Google & Insta/Fb
4. Influencer marketing
Collaboration with parallels
Let us understand each layer in detail
Website -
Needless to mention the significance of a website, but a healthy one. Now, what does “healthy” mean here?For a strong digital presence, “healthy” means a website which is a blend of attractive design keeping the interests of the target audience in mind and the message which the brand (the nutritionist/dietician) wants to convey.
Above all, it also means that the website is SEO friendly (a practice that makes your online address easy to reach).
Content
As the famous saying goes, ‘content is the king’ and to build a kingdom, you need one! Planning-Creating-Updating should be a routine for content. This is usually in the form of blogs, case studies or daily tips on social media.
As an expert in the field, there sure will be topics which are dear to your heart & you wish to bring it to the benefit of your clients or mere audience. Wouldn’t it be great if these topics are written in your own words, in an engaging style so that your customers can simply read them rather than you having to tell them every time?
Paid Campaigns
To reach out to new clients via a blend of your expertise & relatable communication can be a solid recipe. Nutrition and diet being subjective as well as sensitive topics, it needs personalisation.
Paid campaigns on search engines as well as social media can help reach a niche audience by targeting a particular subject all based on demographics. It allows you to leverage different filters such as interests, location, etc.
So if you specialise in a diet for obese or diabetes or any other disorder, you can actually reach out to people who are looking for the exact service that you offer.
Collaboration
Collaborating with different brands/individuals in the same field can or of similar interest can be a win-win situation. You may also consider influencer marketing.
Nth Sense — the friend in need
Setting up a process to first create the resources required as per the pyramid and then execute it can look like a tedious task, right? Well, not for an experienced digital healthcare solutions provider.
Just as you recommend proper physical activity for staying healthy along with an apt diet, Nth Sense takes care of all your nutritionist marketing activities while you focus on your core business.
So,Don’t feel pressured to create all of your content, get associated with a patient engagement platform like Nth Sense.
