Survey — Why is it important for healthcare?

Yogesh Kumar
Nth Sense
Published in
4 min readJan 20, 2021

While defining, surveys can be simply termed as a method to collect the insight of various topics related to the interest of the group of people selected.

The question is, why and where are these surveys important? What does a survey facilitate? How is a survey conducted? Here are the answers to all of these -

Surveys become the most important factor when it comes to healthcare and its quality. Surveys facilitate an insight to the patient’s health and keeps a check on the treatment method by a doctor. This in turn lets both the sides know more about what is to be done next.

Retail & service industries have almost mastered consumer surveys in order to enhance their consumer experience. Today, it is the time to bring healthcare into this loop and take advantage of surveys towards the benefit of both- the healthcare providers and the patients.

Nth Sense, a patient engagement platform helps its associated healthcare professionals to conduct such surveys and gather information that aids in various aspects of their medical practice.

Let us know more about the role of surveys in a healthcare system.

Why are patient-surveys important in healthcare?

Surveys provide boon to both the elements of the healthcare system, the seekers and the providers of healthcare. Here is a comprehensive list which ultimately turns out to be an advantage towards the betterment of the healthcare system as a whole.

patient engagement in india nth sense medium

Benefits of Surveys for Healthcare Providers

  1. Allows feedback to come

Surveys create a scope where a patient can give his/her feedback timely and thus gives a chance to the doctors to amend accordingly. This ultimately increases the chance of constructive feedback, and the importance of it is already known.

2. Best opportunity to start a conversation

Surveying lets the patients know that they are being heard and makes them feel valued which in turn strengthens the doctor-patient bond.

3. Increases the patient engagement rate

Performing surveys creates a good impression on the patients and keeps them in the loop of their on-going treatment. It keeps them informed and active in their own health management.

4. Promotes growth in patient-base

Surveys enable you to listen to the patients and in response make some meaningful changes. Seeing these efforts, word-of-mouth soon spreads.

5. Allows to identify strengths and eliminate blind spots

Opportunity is created to explore the well working elements of your services and replicate them whenever and wherever required. With strengths, it also gives a chance to fill the gaps of doubts and improvise accordingly.

6. Gather information for further research

Surveys at times, helps in collecting information about a health topic for research or studies. As it directly comes from the patients and is not hypothetical, it becomes easy to calculate the inference.

Thus , don’t wait for the patient to post or talk anything negative about your service. Give them a platform in advance to communicate their opinions with you; because every opinion matters and a single opinion can bring a lot of difference. Patient-Survey is the best platform to do so.

Benefits of Surveys to the Patients/Health Enthusiasts -

  1. Increases the level of comfort to share

Surveys give a chance to the patients to share their concerns in detail without hesitation; provided there is an option to keep the name anonymous made available.

  1. Facilitates the actual treatment

The more a patient tells in the surveys, the better a doctor can treat, ultimately reducing the recovery time and improving the patient’s health.

2. Chance to be part of the healthcare revolution

Surveys help in enhancing the quality of the healthcare system which in time will surely turn into a revolution.

‘Surveys show that surveys never lie’. ~ Natalie Angier

health survey in india by nth sense medium

Surveys at Nth Sense -

Nth sense, a patient engagement platform counts on surveys as a tool to strengthen the healthcare system and benefit both the sides — providers (professionals) & seekers (patients).

Surveys form an integral part of the patient engagement solutions at Nth Sense.

3 different types of surveys are offered here-

  1. General Health Habits Survey

This gives an overview of the regular health habits of patients.

2. Treatment/ Ambience Feedback Survey

This tells about how comfortable and satisfied a patient was with the overall care procedure.

3. Content Feedback Survey

This gives an insight to the doctors of what is working the best for them and their patients and most importantly, whether their message has been communicated via a particular content/creative or not.

USP of Surveys at Nth Sense -

  1. When a survey form is filled by a patient or any health enthusiast, they get rewarded for their contribution. This reward can be used by the winners in the next treatment they seek from the doctors at Nth Sense. Just like you redeem a voucher (of course with terms and conditions apply).
  2. Patients are ore likely to be anonymous while sharing their feedback. This increases the chances of the information shared by them to be wholly true. Nth Sense ensures the anonymity yet the authenticity.
  3. Surveys at Nth Sense are provided in analytical form which enables the healthcare providers to check the feedback clearly instead of analyzing each one of them separately.

Visit Nth Sense to know more and get started.

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