Yoga Marketing : Do’s and Don’ts

Yoga for holistic wellness is apprehended by a prodigious count of people today creating a stiff competition amongst the providers of yoga training.

Although many yoga training institutes and yoga studios have sprung up in every city across the world, yoga marketing still looks like a quiet frenzy.

The best marketing doesn’t feel like marketing.”

-Tom Fishburne

No doubt there is a substantial amount of money being spent on healthcare marketing today, when it comes to yoga marketing, yoga professionals hardly encounter the expected results. The goal of positive member experience, member feedback, and member satisfaction still looks difficult to achieve. Well, the reason behind is not the intent, but the lack of time and expertise in doing what works!

It is because their marketing tactics fall short of the effective Yoga marketing solutions. The right plan can spell the difference between impressive attendance and an empty studio. That is why it is important to know the desirable Do’s and avoidable Don’ts.

So here is a quick understanding of this topic. Let us start with the don’s first; afterall no-doing is better than wrong-doing!

3 BIG Don’ts-

Complex Strategies

Simplicity with relatability is the best marketing policy! Don’t fall for complex plans; walk step by step to create trust, relatability. Easy to understand content and consistent communication is the key. People seeking care might already be distressed, with your complex ways, there is a high chance of them looking for someone else. Explain the yoga asanas in simple ways via videos , share tips regularly via blogs. Here is a beautiful example of how Yoga Teacher Anjali Seernani created a set of asanas for feminine health with the expertise of Nth Sense.

Undefined target audience

In just a few decades, yoga has transformed from a niche practice to a mainstream approach to fitness. This is exciting from a health perspective since more people can take advantage of yoga’s incredible benefits. However, it also means that effective outreach now involves targeting a specific audience rather than marketing the concept of yoga in general. Today many people explore yoga for multiple health benefits. Failure to recognize the target audience’s demography, behaviour pattern, geographical location, moreover required service can be a major mistake to be avoided.

Neglecting the reviews or comments

Your client’s opinion about your service is the reflection of your brand in front of your new potential clients. So never avoid those comments on your social media accounts as you will miss the opportunity to analyse your care provided for the existing clients and amend accordingly for the new ones. If you want to create an impression of a genuine yoga community and build a reliable yoga brand, you should never neglect, infact respond to reviews and comments empathetically.

3 SIMPLE Do’s

A website, with mobile optimisation

Yoga website is not just an option to do but a prerequisite of a fruitful yoga marketing outcome of all the efforts! Not just having a website is enough but optimising it for mobile is yet another mandatory need. It is because the primary means of search for many modern-day internet users is the pocket device — mobile! A website opens up a window for your potential clients to peep in and find their required services. Help them by developing engaging and SEO-friendly content and easy-to-navigate UX/UI.

Social media posting with consistency and monitoring

Social media is the salt to modern yoga marketing. Facebook and instagram being the top candidates, linkedin and youtube are the new joined candidates. Easy to understand counting, a pinch of consistency and garnishing with a monitoring plan makes a perfect recipe for an organic social media strategy.

Get listed on Google business profile

Claim your listing, get your google business profile done. It helps you get professional legitimacy and provides information to the seekers in terms of studio location, opening timings, address adding to your yoga marketing efforts.

Sounds too technical? Well, that’s alright, knowing all of it is not your job, it’s ours! A team of experts at Nth Sense is here to your rescue with a customized and strategic yoga marketing plan for you.

To leave you with a thought-

Marketing is a double edged sword; if used strategically, it can lead to winning the yoga industry but when gone wrong can lead to hara-kiri! By the way, which type of yoga marketing are you practising?