YouTube for Yoga Marketing? Why?

‘’We’re operating in a world where one good video can lead to a massive social following; where a massive social following can drive programming decisions; and where programming can be dynamically created by a user or an advertiser.”

– Mike Henry

The fact that developing video content is a relatively new venture for a lot of businesses, is certainly comprehended. However, the need & potential of a video, especially when it comes to healthcare marketing needs to be realised more!

Infact, it is not just about creating a video, but an engaging video and then a rightly chosen platform to disseminate the same. It is all about the strategy.

Were you thinking of ‘Youtube’ when you first read ‘video’? Well, that’s the power of Youtube today. Although there are several platforms for video marketing, Youtube marketing is altogether another leading-it-all segment.

Talking to Yoga Professionals today, like a bird needs wings to fly, your plan needs to have youtube as one of the prominent tools to take that flight in yoga marketing. With that in mind, here is all about video & youtube marketing extracted from the sayings of industry leaders. Hope it gives you satisfying insights and reasons to invest in Youtube for Yoga Marketing

First and foremost

Yoga is very visual, which makes it ideally suited to video marketing & thus YouTube first. Without going too far, the most visible advantage is increased awareness as video is the most popular way to consume content.

To cater to an audience that is already ready to digest content related to your service, a dual approach of audio & visual format is near perfect. Opt this delivery method, attract your potential clients, engage & convert. Stop thinking of ‘Video Marketing’ as this separate entity that is optional for your business anymore.

Let us explore 3 prime facts and the potential they offer -

• In total, the site gets 14.3 billion visits (1.7 billion unique) per month: that’s more than Facebook, Wikipedia, Amazon and Instagram.

It is important to be there where your potential clients are! Seize this pool of opportunity with yoga marketing strategies that platforms like Nth Sense has to offer.

• YouTube Shorts receive 15 billion daily views

We live in an age that seeks short-cuts! With this feature of YouTube a large number of audiences can be attracted by sharing short videos of different asanas, you may create a series say — yoga for endometriosis.

• YouTube is not only available but also localised in over 100 countries

Yoga is globalised. With YouTube being such a convenient platform, you as a yoga professional can create altogether a different client base overseas, without even going there!

Pro Tip-

Don’t Be Afraid to Get Some Laughs

“Humour, where appropriate, is a great addition to your video… so embrace the personality of your product, and let it shine through!”

– Adam Hayes

Inference

In an industry that is facing stiff competition especially after COVID-19 pandemic, YouTube marketing stands as an undeniably effective medium for all, be it an individual yoga teacher or a studio chain. Afterall, apart from attracting attention (and ofcourse money) to the practice, video marketing channels deliver value quickly; because Yoga is about showing more than telling, and there’s no better way to tell than with video.

Convinced enough? Need tips and tricks for ramping up a video marketing campaign? Nth Sense got you covered.

Takeaway

YouTube Marketing Generates Audiences That Become Consumers