Virgil Abloh x Harvard: a “YouTube Video” That Redefined Design For Me
To anyone that knows me, it’s no secret that I’m a fan of Kanye West. I had no idea who Virgil Abloh was until I heard this line from I Am a God:
Over the years I heard Kanye name drop Virgil every once in a while but didn’t pay much attention to it. One day I was scrolling through YouTube and saw Virgil had done a guest lecture at Harvard. I had no idea what it was all about when I clicked on it, but this one video really changed something inside of me. I won’t bother recapping the lecture, it’s honestly not worth doing. Give yourself the gift of an hour and watch it below:
My main takeaway was how much damn intention Virgil puts into every — single — design — decision. I mean if we put 1% of the intention he puts into a t-shirt design into any area of our life, we would have a profoundly different experience. That sounds great in abstract terms, but I’ve got some practical examples from my life over the past 6 month to illustrate these points further.