Behind our orchestra: these are the notes of our symphony

NTT Disruption
NTT disruption
Published in
5 min readSep 6, 2021

Ancient Greeks used the word ‘symphonia’ to name the notes sounding together in harmony. They described it as the art of the ‘ensemble’, rather than a musical form. Something beyond a structure or a musical formula.

Behind every great symphony there is a great orchestra, comprised of different and extraordinary talents. The science of luthiers, the art of instrumentalists and performers. The perseverance of rehearsals, and the importance of teamwork.

At NTT Disruption we are the disruptive unit of NTT Group. Our parent company’s logo embodies the vision of their voice at the center, surrounded by a loop representing continuous innovation. We contribute towards this vision by applying technology for good. Our special orchestra of diversely talented and purpose-led engineers, scientists, humanists, and creatives, plays the notes to create disruptive solutions and IP generation, that will generate a positive impact on people’s lives.

Our orchestra

Picture from ‘Start Small’ room at DreamLab Madrid, our office where we co-create, co-validate, and co-accelerate our technological solutions with NTT, our partners, startups, academia, and tech giants.

Each day, our orchestra of disruptors drafts a new movement in our symphony. We place people at the center of everything we do, as the guiding principle to build solutions that will improve our industries and societies in the realms of healthcare, wellbeing, and education.

🎶 Have a look at the notes that compose our disruptive symphony:

jibo by NTT Disruption: our social companion for healthcare and education

From left to right.- Jaime Macaya, Top of Stack Lead and Irene Díaz-Portales Chaves, Cloud Skills Engineer

jibo is a social companion created to help children, elderly and professionals in healthcare and education. Equipped with meaningful technology, he can improve elderly’s cognitive functions, cooperation, and emotional welfare. He can mitigate children’s anxieties and vulnerabilities and improve their social, sensory, and cognitive abilities. Designed for B2B use, he is also an effective go-between patients, health, and education professionals.

“jibo’s shift towards the B2B2Human is an example of how data can be put to good use. It can contribute to reduce social isolation among older people in telemedicine and help children’s recovery in hospitals.” Marc Alba, SVP NTT., President & CEO NTT Disruption.

Along with Microsoft Azure Cognitive Services, we are enhancing jibo’s knowledge and communication skills for healthcare. Today, jibo draws on Azure AI capabilities to recognize people and moods.

“With Azure, we get truly cutting-edge technology -and that’s help us build a really special product that can have a significant impact on our society.” Tomás Concha Ruiz, Head of jibo.

Growthland by NTT Disruption: our services to disrupt marketing for sustainable growth

From left to right.- Marga Castaño, Head of Creativity and Nacho Álvarez-Borrás Feijoo, Head of Strategy.

Growthland by NTT Disruption is our digital media house and marketing services. We bring tech and creative talent to the same arena, whilst offering new and unprecedented formats for brands, through two main solutions:

“Growthland’s solutions help brands and agencies grow sustainably through accelerating their digital transformation.” Fernando Lázaro, Head of Growthland and CMO at NTT Disruption.

The first of these solutions is the platform Smart Scalable Content (SSC).

A new way of working that brings together data, technology, and creative talent to deliver quality digital content in a faster, better and cost-effective way. Through a semiautomated end-to-end process, the platform suggests insights, gathered through data and AI to help connect brands with the creatives who are involved in the process. Using these insights, the creative team can work on content proposals that are produced and distributed automatically.

The second of these solutions is, Fourth Dimension Brand Experiences (4DBX). It is an unprecedented solution for creating branded virtual worlds and universes. It works with the latest audiovisual production and gaming technologies. 4DBX can be used for events, virtual venues or audiovisual productions like series or movies. It is aimed to be an answer to the current context of pandemic and new ways of consuming digital channels.

Virtual Patient Observation: our technology helping nurses and medical staff in ICUs

Picture from our ‘Scale Fast’ room at our office. Optimizing Virtual Patient Observation’s (VPO) computer vision and ML, with Alberto Rodríguez, our Sr Tech Lead.

Virtual Patient Observation (VPO) is a solution developed by NTT Disruption to make patient care safer and more efficient. It offers 24/7 video monitoring in ICUs, helping alleviate the work of healthcare professionals, thanks to alerts in real-time. VPO also safeguards patient’s privacy, with its non-invasive features.

An ally for healthcare professionals, so they can focus on what really matters: patients’ health.

Cokoon: our platform to enable the future of immersive experiences

From left to right.- Manuel Domínguez Valcárcel, Product Lead; Luis Díaz Fernández, Product HW Prototyping; Adrián Fernández Martínez, Product Development; Jorge García Domínguez, Product Development Lead.

Mixing the physical and digital world is changing the way we work and play, and we need new tools and techniques to address this challenge.

Cokoon by NTT Disruption is a platform that helps easily and effectively create and deliver immersive multisensory experiences in intelligent spaces that span the physical and digital.

It enables creative teams to use a wide variety of digital and physical systems to deliver experiences. It also includes content authoring and delivery tools, together with access to a creative ecosystem of content, media, and talent.

We are the notes that turn silence into a symphony

At NTT Disruption we are on a mission of empowering small but smart things, which can lead to big changes for good. We feel proud of our amazing disruptive orchestra and the notes behind our symphony: disruptive tech solutions that go beyond a predefined structure to generate change, for good.

Want to play with us our disruptive symphony? Drop us a line!

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NTT Disruption
NTT disruption

We are the disruptive unit of NTT. We create solutions based on exponential technologies. Our products? jibo, Growthland, VPO and Cokoon