Banning Adidas’ bare-breasts advert enforces the sexualisation of breasts rather than protects against it

Illustration by the author, based on Adidas’ sports-bra breasts advert

A week or so ago the Advertising Standards Authority (ASA) in the UK declared that Adidas had acted inappropriately in distributing an advert a few months ago which featured an assortment of bare breasts.

This is the tagline for the advert, and for as long as it remains, how it appears…