Mozilla’s new logo looks a lot like our logo. And we’re happy about that ;)
A few words about great ideas spreading quickly. And how small agencies can design effective solutions for global brands. They just need a shot at it.
Mozilla has opened the brand’s black box, making the process of building its new identity a collaborative and open-source one. Seven months of work shared with the whole Internet community: that’s how its new logo has been created. Simple and easy to remember. And embedding Mozilla’s USP in the smartest way.
Mozilla’s creative director, Tim Murray, has highlighted the core concept of their new brand image on the company’s blog:
Our logo with its nod to URL language reinforces that the Internet is at the heart of Mozilla. We are committed to the original intent of the link as the beginning of an unfiltered, unmediated experience into the rich content of the Internet.
Awesome. We like it, a lot. So much that we have done it before. One year ago. For our sister company focused on coding, Molecle.
In Mozilla’s case, the colon with the double slash “://” replace the letters “ill”; we have turned them into an emoticon instead, a graphic version of Molecle’s tagline: Code for humans. The agency is actually all about “human-centered development”, working to deliver websites and apps which are really peopleproof.
Beautiful, isn’t it? By the way, this is not the first time something like this has happened to us: the E with the “ribbon” effect in the Enhancers brandmark can also be found in Webank’s W, a logo that came out more than a year after ours.
Call us pioneers. Fact is, we’re not claiming these are — or could be — rip-offs. Actually, we’re thrilled that our solutions went that far.
We like to think that all this somehow proves that you don’t need a huge agency to address global brands’ needs. It’s about how big your ideas are. And how you make them real.
Read the Italian version here.
Roberto Maggio is a Partner, Brand Architect andHead of Content at Enhancers. He’s been teaching digital marketing and growth hacking at IED, Università Cattolica di Milano and ITS ICT Turin.