Blockchain Meets Broadcasting: How DeFiance Media is Revolutionizing Content Integrity

Published in

Numbers Protocol

5 min readAug 1, 2024

In today’s digital age, where misinformation spreads like wildfire and AI-generated content blurs the lines between reality and fiction, how can media companies ensure the authenticity of their content? DeFiance Media, a 24-hour global AI-powered broadcast network, has found an innovative solution through its recent partnership with Numbers Protocol. Let’s dive into this groundbreaking use case that’s setting new standards for media integrity.

The Challenge

As an AI-powered news media company, DeFiance Media faced a crucial challenge: maintaining trust in an era of deepfakes and manipulated content. They needed a foolproof way to verify the origin and authenticity of their content, especially given their focus on disruptive technologies and the new economy. As Marc Scarpa, founder of DeFiance, puts it: “Now, more than ever, verification of origin for recorded media is essential for every media outlet.”

The Solution

Enter Numbers Protocol and its Capture Eye technology. This blockchain-based solution offers a comprehensive toolkit for content verification, copyright protection, and monetization. By integrating Capture Eye into its editorial content platform, DeFiance Media has created a robust system for ensuring the provenance of all its digital content.

Implementation

Content Creation: Whether produced by humans or AI, generated or curated by Defiance, all editorial video assets are now recorded and verified on the blockchain.

Seamless Integration: The verified content is integrated into DeFiance’s news and programming formats without disrupting their existing workflows.
Transparency: Viewers can easily access provenance details, boosting trust and credibility.
Monetization: The partnership unlocks new revenue streams through advanced licensing features, allowing DeFiance to effectively monetize its extensive digital content library.

Results and Benefits

Enhanced Trust: By providing verifiable proof of content origin and authenticity, DeFiance has significantly boosted audience trust.
Competitive Edge: This innovative approach sets DeFiance apart in the crowded media landscape, especially among tech-savvy audiences.
New Revenue Streams: The ability to securely license and monetize verified content opens up fresh business opportunities.
Future-Proofing: As AI-generated content becomes more prevalent, DeFiance is well-positioned to maintain its integrity and credibility.

Real-World Application

Capture Eye Website Integration: DeFiance has also integrated Capture Eye into its official website. When visiting the DeFiance website, visitors can now find the Capture Eye icon on the top-left corner of each video, providing easy access to provenance details. This integration not only enhances transparency but also enables DeFiance to leverage advanced licensing features, allowing them to effectively monetize their extensive digital content library.

Event Showcase: The partnership was tested at the “AI: Media 2024” event co-hosted by Numbers Protocol and DeFiance Media at The National Press Club in Washington, DC. All event photos were showcased with full provenance details, demonstrating the practical application of this technology in real-time media coverage.

These real-world applications showcase how the partnership is already yielding tangible benefits, enhancing DeFiance Media’s content integrity and monetization potential.

Looking Ahead

“Integrating Numbers Protocol’s Capture Eye technology allows us to offer our audience verifiable and trustworthy content,” said Marc Scarpa, the CEO of DeFiance Media. “This is a game-changer for media companies in the digital age, providing us the tools to maintain integrity while exploring new business models.”

The collaboration between DeFiance Media and Numbers Protocol serves as a powerful use case for the integration of blockchain technology in media. It demonstrates how cutting-edge tech can solve real-world problems, ensuring transparency and trust in an increasingly complex digital landscape. As we move further into the age of AI and digital media, such solutions will likely become beneficial, but essential for maintaining the integrity of our information ecosystem.

Ready to revolutionize your digital strategy and build unshakeable audience trust?

Explore Capture to learn how to implement this technology in your operations or contact us for a personalized demo and discover how to enhance your content integrity and monetization.

Keep your platform caught up. Embrace blockchain-verified content today and lead the charge in the new era of digital media integrity!

About Numbers Protocol

Numbers Protocol provides content verification for AI-powered companies and creativity tools. It offers efficient and low-cost digital provenance infrastructures and decentralized storage, which not only enhance trust in digital content but also provide a pathway for innovative content monetization strategies. Products including:

Capture Cam: A secure camera technology captures, signs, and seals critical details in every photo or video, such as date, time, location, and the true pixels captured.
Capture Dashboard: Decentralized storage facility for all images taken on Capture Cam but also a depositary for you to upload original authentic images.
Capture Eye: All images are verified and secured on the blockchain, protecting asset rights, proving authenticity and being transparent with edits, changes to digital media using Capture sign.
Numbers Blockchain: A digital media library and indexing system that allows anyone to create on-chain proof of digital media files. We aim to provide media consumers with the full picture.
Numbers API: Register and receive multiple assets using a simple API. Our friendly interface makes it easy for developers to create network applications.
Numbers Search Engine: Google for digital media.
Boasting the highest multi-network asset coverage, reverse-image search, dedicated asset profiles and AI-powered similar image results. Provenance of digital media can be found– ideal for general queries and vetting.