A New User, Candour Design and User Experience

It is a fact that some accidents, incidents and natural disasters precede many changes and gradually human life adopt these changes. But Covid-19 has rapidly changed the way of life. This virus has done a lot of damage to every industry but on other hand e-commerce business has grown faster than expected. An example of this is the sudden increase in the wealth of Amazon owner Jeff Bezos. Now everyone is doing or thinking of doing their business online. In short, in coming days you will see every business existence online in the form of website or mobile application. As a user experience designer, I am seeing a lot of challenges coming to ux community. And the biggest challenge is that user we haven’t dealt with yet.

From my observations and studies I can explain this user through some of the following points.

A conservative type person who can be a businessman, shopkeeper or any office holder or a skilled work.

Zero experience of online shopping and buying.

Only use cash for selling purchasing.

Not even a bank account.

Use his phone only for calls.

Might be very allergic to internet before corona.

Age 40 years or onward

All are above points are kind of feature of this user. Now we need to introduce a new dimension to UX strategies. We have to come up with a solution to all the pains and problems that are in the mind of this type of user. Also we need to create more trust factor in product design than ever before. As individual I can’t completely define this user but jointly we ux community can do.

Regarding this kind of user I invented a term called Candour Design in which we have to earn the trust of this user and make a trusty, honest, traditional, friendly environment. In coming days I will briefly explain Candour Design.

Right now I am working on it and also will share new ux strategies for our new user. I am very grateful if someone want to part of my study or better guide me. Need suggestions and tips. Thanks!