App login design: The art and science of choosing a login method
UPDATED: NOV 30, 2022
Weighing up the options
When deciding on your app’s login method, choosing between security and user convenience is somewhat of a balancing act. User data is of utmost importance, but protect it too zealously with Byzantine login methods, and you risk alienating users. However, defend it too weakly in a bid to drive up user retention and you risk losing data, trust, and credibility.
There are a host of login methods to choose from. Each comes with its own pros and cons. Below we list the most common login options and weigh up their relative merits.
- Password login
- Social and third-party login
- Mobile number login
- Email OTP login
- Multi-factor authentication
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Password login
Password Authentication is still the most commonly used security method. It’s simple, familiar and convenient. Users sign up with an email or username — or both — and provide a password when they need access to the platform.