Design Challenge

Published in

NYC Design

3 min readJul 25, 2023

How might restaurant owners create engaging experiences for their customers, so that they become the preferred place to dine or eat out?

Goal Of The Project

To make the customer’s experience more engaging and seamless at a restaurant.

Research

Who are the target audience?
Families, Millennials and Generation Z, Business Professionals, Food Enthusiasts, Tourists and Travellers.

What is the current situation?
Assuming that customers dont prefer dine-out due various reasons like time consumption, weather, traffic, comfort etc.

At a restaurant analysis..

Wait times for order placement: Customers often experience delays and wait for waiters to take their orders.

Miscommunication in order taking: Miscommunication during the order-taking process can lead to customer dissatisfaction.

Limited digital capabilities: Lack of recommendations, personalization, and customization options.

Overwhelming menu list: Extensive menus can overwhelm customers, making it challenging for them to make informed decisions.

Lengthy payment process: The payment process can be time-consuming, contributing to overall wait times.

Proto-Persona

Solution Sketching

To enhance the dine-out experience and create an engaging atmosphere, Restaurant XYZ can plan to place tablet devices on each table. Customers can access the application on the tablets to place an order. Here’s the following benefits we get out of application:

The customer orders placed through the application will be automatically sent to the main restaurant management system, where the application will display the corresponding table number that has placed an order.

Information Architecture

Feature List

Seamless Ordering Process

With the tablet application, customers can easily browse the menu, view dish descriptions, and place their orders directly from their table. This eliminates the need to wait for a server, reducing waiting times and ensuring instant order placement.

2. Visual Menu Presentations

The tablet application can include visually appealing presentations of menu items, descriptions, and relevant details about ingredients . This enhances the visual appeal and helps customers make informed decisions.

3. Customization Options

The tablet application allows customers to personalize their orders based on their preferences or dietary restrictions. They can easily customize ingredients, portion sizes, or make special requests directly through the application.

4. Interactive Menu Features

The tablet application can include interactive features such as ingredient origins, cooking videos, pairing features or recommendations. This engages customers and creates a more immersive dining experience.

5. Real-Time Updates and Notifications

Customers can receive real-time updates on their orders through the application, including estimated preparation times or any changes to their order status.

6. Feedback and Ratings

The tablet application enables customers to provide feedback and ratings on their dining experience, helping Restaurant XYZ to gather valuable insights and address any concerns promptly.