Ever feel organizations have too many online presences?
Us, too. We weren’t sure how many was too many. So, we started counting them.
(First update: 1 April 2021, second update: 8 April 2021, third update: 15 April 2021 and final update: 22 April 2021)
Over the past month we ran a series of stress tests in conjunction with launching our Digital eQ* Insights service. We’ve been publishing the results here and on LinkedIn.
We wanted our platform to identify the five corporations and universities with the biggest website, social media and other content platform collections: their digital estates.
We scooped a sample of companies from the list we developed for our Top 20 Most Effective Corporate Digital Estates report. And combined it with a selection of “top ranked” higher education institutions as well as those we analyzed in compiling our State of University and College Content Management Systems in 2021 report.
We put the two datasets into our Digital Estate Discovery software and set it in motion. We constrained the discovery algorithm to run for a maximum of 48 hours per organization. For the corporations we eventually set the website count to a limit of 1,750. For the universities we set the final limit to 3,500. The reason for the difference is that…
