Optimise Your Design & B C L E A R
Userspots optimisation team has prepared these optimisation cards to guide you through your design works. We hope this article is helpful for you.
Before Start
Before starting the optimisation process, there has to be a process of analysis first. This can be done with Google or Adobe Analytics, heat-maps and Mouse trackers. At this stage, the learnings from previous test results are also evaluated, along with user surveys and usability studies, sector focused A/B testing and user feedback.
Change
The best practises adopted by websites and mobile apps may not be valid for every sector. In fact, different designs can be seen as more practical by different user groups in the same sector. In order to find the right method for your website or mobile app, you need to work on and change page elements and do some rigorous testing.
Look / Analyze
A/B tests may be conducted not only on the page elements which have been changed in the previous step, but also, on other critical areas of the website. The entire process that makes up a funnel may be tested, payment journeys with 4 to 2 steps can be tried out and membership journeys can be thoroughly analyzed to come up with alternatives.
Emphasize
This is a certain design trick for just about anything: you can highlight a primary CTA on a landing page, a package that you want to push or a particular campaign visual. Changing the background, sizes, adding borders, adjusting text colour and typeface are some common methods to increase emphasis on an element of your webpage. You can perform a wide variety of tests to find what works best.
Add
You can add pop-ups to redirect your users to your primary CTA, or add forms to do so. You can even choose to display pop-ups with customized texts for users who are taking the same actions over and over. This is a frequently used and tested method.
Rearrange
A very frequently used type of A/B test is split testing. This refers to the type of test you perform by designing two distinct versions of the same page. A rule of thumb here is to analyze all the data that was gathered as feedback to the initial design and shape the second design in accordance. By gathering qualitative and quantitative data, the new designs can take shape easily and be tested afterwards.
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