Rationalizing the Overlapping Journeys in Customer Experience

Paul Burke
Sep 30, 2018 · 7 min read

The journey has become a fairly significant idea in corporations in the past few years. Many argue that the masterful use of the concept is what has resulted in the extreme growth of some of the worlds best corporations. While big organizations work to migrate from a world of traditional IT infrastructure built on capital expenditures, risk mitigation, and homogenous technology…