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The Agile Human Centered Design Toolkit—a set of methods to create high value, customer-first product definition
As consumerism grows and consumer technology advances in parallel, user expectations of the services in their lives continue to increase. For large institutions with significant investments in people, processes, procedures of a former era, turning the corner towards a human centered enterprise can prove challenging.
From as far back as the formation of IDEO and frogdesign, design thinking has been a strategic tool to help teams better understand the nature of the problem to be solved and the value a solution could bring. From finding redundancies and fail points in processes to understanding the fundamental need of an audience that can help retain and grow customers, understanding a problem from the perspective of the human using the service has repeatedly proven to change the trajectory of an enterprise.
As a business change agent, Human Centered Design has become so important most of the multi-national consulting firms from McKinnsey to Deloitte, have created or acquired offerings to guide companies through the transformation. IDEO has created a low cost online university to share the best practices and approaches that have made them so successful with anyone who wants to read and apply them. And people like Jon Kolko, a…
