The Gift of Subtraction

Product teams: stop asking what you can do, start asking what you can stop doing

Michael McWatters
Aug 31, 2018 · 2 min read

What if the path to a better product experience is defined by doing less for your users, not more? Stripping away features. Removing touchpoints. Reducing options. Simplifying.

This isn’t a natural way for product teams to think: to a hammer, everything is a nail…

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Michael McWatters

Written by

Director, Experience Design at TED. Writer everywhere. Autism dad always. Better after a nap.

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