Your email signature is as important as any other part of your corporate identity. Using a badly designed, not consistent email signature has a huge negative impact on a client or a prospect since it results in poor professionalism.
Having instead a consistent, simple, clean signature with the corporate logo that reflects the identity of the company is the right approach to increase the positive perception of the company in the eyes of customers and prospects, while providing an instant brand recognition of the organization. That’s why a corporate email signature is fundamental for every company. Indeed, an email signature is like handing a person a business card every time you send an email. When people say: “the first impression is the one that counts the most” is really true, also if we are talking about corporate electronic communications. In the end, why should you risk your professional image by not instituting a company-wide email signature?
To sum up, an email signature has four main areas of interest:
Conveying a cohesive and consistent image of your company throughout every email of every employee means that your business is well established and trustworthy.
How to brand every message you send? Through a signature. It establishes and reinforces who you are as a company, enforcing your brand awareness among your customers and prospects.
- Email marketing
Entrepreneurs and marketing professionals commonly use email marketing for business promotion. But what is the point of email marketing if your corporate email is not attractive? If the logo is not present in the email? If it is not recognizable or doesn’t have the link to the company website?
- Digital Business Card
This signature is your digital business card, meaning it is a way to connect with customers, leads or potential new clients. Moreover, including the contact details and important links (like your website or social media) is a way to facilitate the communication and connection with your audience.