The Redesign is a Never-Ending Process …

Hooray! Another beautiful newly redesigned website was born! What should we do next? First of all: quantify and test. Are our customers satisfied with the redesign? Do they find easily what they are looking for? Do we receive favorable feedback from customers? Have the set goals been met? (in terms of conversion and sales). These are the questions that must be answered in the first place, and the answers would indicate the success of the redesign. However, it must be remembered that each change creates a certain amount of “mess” in the website’s statistics and the real effect may be manifested only later, once the transitory period when customers adapt to the new environment is over.

The next, but in no means less important activity follows, namely optimizing and fine-tuning of the website in order to improve the user interface and increase the conversion ratio. Right after the redesign, you should monitor what happens on the website and check the way your customers find their way. It will be vital to evaluate whether users use the function that has been designed and whether their behavior on the website is as desired. In an ideal case, individual parts of the website, such as forms, buttons, etc., should be subjected to A/B testing. Relying on these data, the website can be brought almost to perfection.

As already emphasized, the redesign is a never-ending process, for the following main reasons: Customer preferences change in time, and so do digital trends and the technologies themselves. Having said this, your perfect website will need another redesign sooner or later, and this is something you probably cannot avoid. However, the lifetime of your website can be extended through permanent improvements and optimizing. At the same time, you should keep collecting supporting information and insides to serve as underlying materials for a new redesign, once the time is ripe.

Takeaway: Measure the customer satisfaction with the redesign, measure if your goals for redesign has been met, constantly optimize and fine-tune the website to prolong its lifespan.

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