Here are some interesting finds on UI/UX of the week!
Chatbots and Mobile Forms. Very interesting article from Smashing Magazine focused on the existence of chatbots as a means to replace forms and information gathering mechanisms on mobile devices. The author provides very interesting articles, namely Landbot’s conversational interface, UPS and Domino’s to name but a few. Highlight of the article includes:
“A lot of this has to do with how difficult it is to navigate or get specific details from a website. If that’s the case, then chatbot widgets that live in the bottom corner of a website would actually be perfect for that purpose. Now, 31% say that it’s hard to get answers to simple questions and 22% say that online forms were poor quality. In that case, the Contact page chatbot would work well if it were simply there to make the contact form experience feel more personal.”
Ways to Increase Conversions. Thorough article hailing from the shopify blog, which details 9 different tactics to increase sales conversions. Among the mechanisms the article details, the author highlights topics such as, Understanding & addressing customer concerns, Clear calls to action, Activation of live chat on key pages, showcasing reviews and testimonials, upsell and cross-sell opportunities, among others. Highlight of the article includes:
“Live chat is consistently rated as having the highest satisfaction levels across all support channels; customers like that they get answers fast, can multitask, and feel it’s the most efficient use of their time. Just like an FAQ on your product page, targeted live chat allows potential customers to get their questions answered quickly, making it easier for them to make an informed decision. The difference is they receive their answer through a conversation, either with a chatbot or by talking to you or your support team. This means live chat can require manual work, and is often best to use during high-traffic periods (to close more sales) or on specific product pages, such as pricier bundles that generate higher than average order values.”
Text Buttons and Mobile Usability. A very focused and pertinent article on the topic of text buttons on mobile platforms. The article educates how text buttons on mobile force users to hit very specific “hit” areas, therefore increasing friction and at times, difficulty in generating a successful interaction. Highlight of the article includes:
“The small target size of text buttons forces users to move their finger with precision to hit the target. More precision requires more effort from users. They have to keep their eye on their finger and the target to make sure they tap it. The lack of straight edges makes the borders harder to distinguish and the button harder to target. Solid buttons don’t present this problem because the target is larger and has straight edges.”