Why user experience matters?

Darshan Suthar
NYC Design
Published in
3 min readSep 9, 2018
“photo of white mug on table” by Siniz Kim on Unsplash

Anything with a human can interact and if that responds back that simply called a product. And every product has some basic interaction to fulfill a desire requirements of user. Like a table fan. If you starts a switch of fan and what if that starts after 5 minutes or moving to wrong direction or frequently speed ups and down itself?

That’s why some inputs are required to any product to behave as what user wants not what a product can do.

So here the idea is clear that a product should have some inputs and based on that only it should behave. Now a bigger part comes to a picture is how to make that kind of product in which user can easily input their need and respectively it should behave. What can make a product quickly accessible, easily understandable, reactive and predictive?

For solving all above concerns a User Experience Design is required for any products.

“person holding black espresso maker” by Daryan Shamkhali on Unsplash

Either its a digital product like a payment application, or its like a drone monitor remote, or a coffee machine, or it’s a manufacturing machine’s device to handle a production process. Everywhere if there is not a good experience is designed for a product than it can be failed in competitive market and company may go in a loss.

Cause after all a user going to deal with such product and if a product is not understandable or not easily functional to a user than user won’t attach to work with it.

A User Experience designers is a most meaningful role for a product development. They takes case of user need, company’s ability, usability tests to ensure a feedback before launch. User testing can give a bit idea how actual user will behave after having this product. And if that needs some changes before reach to users that can be fixed.

“person working on blue and white paper on board” by Alvaro Reyes on Unsplash

An experience have a lot many things apart from interaction. Like a mood, attachment, emotions, wow feel, needs etc. All has to be taken care in each process and in each phase of development. I believe an experience design is something like to serve a customer in restaurant. There is many different restaurants also, everywhere theme of a restaurants are different and based on that customers are served.

Hope this read can makes you understands what’s the User Experience is and why it matters for a product. Follow me for more articles. And appreciate by claps :p

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