Why user experience matters?
Anything with a human can interact and if that responds back that simply called a product. And every product has some basic interaction to fulfill a desire requirements of user. Like a table fan. If you starts a switch of fan and what if that starts after 5 minutes or moving to wrong direction or frequently speed ups and down itself?
That’s why some inputs are required to any product to behave as what user wants not what a product can do.
So here the idea is clear that a product should have some inputs and based on that only it should behave. Now a bigger part comes to a picture is how to make that kind of product in which user can easily input their need and respectively it should behave. What can make a product quickly accessible, easily understandable, reactive and predictive?
For solving all above concerns a User Experience Design is required for any products.
Either its a digital product like a payment application, or its like a drone monitor remote, or a coffee machine, or it’s a manufacturing machine’s device to handle a production process. Everywhere if there is not a good experience is designed for a product than it can be failed in competitive market and company may go in a loss.
Cause after all a user going to deal with such product and if a product is not understandable or not easily functional to a user than user won’t attach to work with it.
A User Experience designers is a most meaningful role for a product development. They takes case of user need, company’s ability, usability tests to ensure a feedback before launch. User testing can give a bit idea how actual user will behave after having this product. And if that needs some changes before reach to users that can be fixed.
An experience have a lot many things apart from interaction. Like a mood, attachment, emotions, wow feel, needs etc. All has to be taken care in each process and in each phase of development. I believe an experience design is something like to serve a customer in restaurant. There is many different restaurants also, everywhere theme of a restaurants are different and based on that customers are served.
Hope this read can makes you understands what’s the User Experience is and why it matters for a product. Follow me for more articles. And appreciate by claps :p