NYC Design

Many small business owners ask the question even in 2019, of whether or not they should create a website for their business. The thought…

At least one billion people, 15% of the world’s population, have a recognised disability — a figure that will only grow as the global…

Welcome to the February, March and April round-up! I’ve decided to slow down the amount of blog posts as part of me redirecting my…

Business-to-Business (B2B) companies are slowly waking to the fact that they are also dealing with human beings and they need to stop…

The much-awaited project of a multi-service travel website is finally being showcased here. The LetsGO traveller 2 is the second version…

Good content is like witchcraft. It’s a craft that takes time. Time to create something worth saying.

Onboarding is the process of helping new users understand and experience how your product is going to help them achieve their goal.

User experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the…

User-centered design (UCD) is an approach which prioritizes human needs, behavior, and capabilities. The experiences designed under UCD…

A few months ago I published a story “Why Data isn’t enough — Confessions of a Digital Marketeer” where I began to highlight the…

Does our present empathizing tools truly help us evoke an emotional bond with our future customers? Perhaps it’s time to move forward in…

During the 2016 presidential election 126 million Facebook users saw fake news and articles created by Russia. 2,752 Twitter accounts…

The short version:

Topic is critical but I know a lot of designers who are suffering under the umbrella of agile. For software developers or software houses…

At the local Office 365 and SharePoint User Group meeting this week, the first speaker provided a case study on how his organisation was…

Ever think of bringing the Marie Kondo aesthetic to UX design projects? Yes, the same Marie Kondo who stormed the world with her…

What is experimental design?

Portrait vs Landscape

Last week, I participated in my first hiring hackfest — where hackathon meets hiring festival. Hosted by General Assembly and Eastern…

I believe it’s safe to say that most of the people who *know UX* agrees this is an organization focused and committed to produce top-grade…

How Does Your Brand Impact Your Customers’ Experience?

I think anyone can become a UX designer without much or any previous technical experience.

Currently, the use of mobile devices to access the internet is a common situation, so you should consider these users when designing any…

“What most affects workers’ performance is what they feel emotionally.” (William A. Kahn, 1990). Thanks to the research Psychological…

Focus on the problem framing. Leave the prototype and test phases for later (if you really HAVE to).

A lot of effort goes into building enterprise products like ERP, EMR, CRM, HRMS, or any SaaS application — it is also a challenge when it…