Lead Generation: Estero New Zealand — Nymbl Digital
About Client:
Estero New Zealand is an education consultant which aims at providing overseas education services to all the students in the most effective and efficient manner.
Objective:
Estero NZ in collaboration with Navigus, an AI-driven career guidance & ed-tech company in Bangalore, organized a “Study In New-Zealand” walk-in event in the month of August in Bangalore, Mumbai & Delhi. The objective of the campaign was to generate quality leads for each of their event locations.
Challenge:
We had less than a month to strategize, set up the ads, prepare the ad collaterals and deliver leads for the event. Also, keeping in mind the usual lead nurturing cycle of 10–15 days.
Strategy & Execution:
The ads were run on Facebook & Instagram using Lead Forms.
A Landing Page was also designed for the event — which was a constant template and was changed as per the event location.
The ad sets on for Facebook & Instagram were divided into 6–three ad sets each for each of the locations.
The Target Audience was divided into 3:
a. Targeting students in the age group of 18–28 using radial targeting.
b. Targeting students with a detailed targeting of users who have an interest in higher education which was further narrowed down to users who were interested in studying in New Zealand.
c. Retargeting existing location-wise database using custom audiences.
Two sets of ad creatives were also developed — One highlighting the USP’s of the event and the second one which talked about the top 5 reasons why you should opt for New Zealand as your study destination.
Performance Results:
The ad campaigns resulted in 800+ leads over a period of 20 days. Below image depicts our performance:
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