ELEVATE //

Gretha Oost
The O initiative
Published in
1 min readAug 26, 2021

Can art add to a conservation message?

I’d like to think it can. Let me explain.

In the quest to help protect a species, SMEC wanted to illustrate the plight of the Growling Grass Frog 🐸 in a master-planned development in a unique way.

The blank canvas of an O fountain provided the opportunity to highlight the dilemma facing the frogs whilst also acting as a contemporary water refilling point for the community.

Located as a feature of Newgate’s Growling Grass Frog Conservation bio-retention reserve it’s an example of how art can add a layer of interest whilst also highlighting an environmental issue and creating nuance within a green space.

The O initiative uses art as a connector. Each project is adapted to issues important to the community with the end result being a contemporary piece of art that encourages everyone to use tap water when enjoying our green areas.

💥BONUS💥:

Would you like to receive THREE more examples of how “Art can elevate the conservation message?”

Simply like 👍 this post & comment ‘yes’ below and I will send you a one-pager with more inspiration in a DM.

Enjoy!

#landscapearchitecture #conservation #community #water #climatechange #environment #sustainability #nature #art

--

--

Gretha Oost
The O initiative

I’m a product designer, innovator, and environmental advocate dedicated to creating sustainable art projects that are both functional and beautiful.