The O initiative
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The O initiative


Can art add to a conservation message?

I’d like to think it can. Let me explain.

In the quest to help protect a species, SMEC wanted to illustrate the plight of the Growling Grass Frog 🐸 in a master-planned development in a unique way.

The blank canvas of an O fountain provided the opportunity to highlight the dilemma facing the frogs whilst also acting as a contemporary water refilling point for the community.

Located as a feature of Newgate’s Growling Grass Frog Conservation bio-retention reserve it’s an example of how art can add a layer of interest whilst also highlighting an environmental issue and creating nuance within a green space.

The O initiative uses art as a connector. Each project is adapted to issues important to the community with the end result being a contemporary piece of art that encourages everyone to use tap water when enjoying our green areas.


Would you like to receive THREE more examples of how “Art can elevate the conservation message?”

Simply like 👍 this post & comment ‘yes’ below and I will send you a one-pager with more inspiration in a DM.


#landscapearchitecture #conservation #community #water #climatechange #environment #sustainability #nature #art



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