The problem with Web2 & Web3 creator economy
Whether you are an artist, designer, photographer, or any type of creative, you know. You know what ‘how to make a living from your art’ article or video will tell you: become a marketing wizard. Treat your art as a business.
Set up Instagram, Twitter, Facebook, Youtube, website, mailing lists, and act in-between platforms. Your artwork mutates and becomes content — bite-sized chunks for everyone to digest.
Self-promotion is still bound to Web2 technologies, which have not kept up with the needs of creatives. Artists are giving away their art for hearts and likes. Why ‘giving away’? Because of not receiving the right social and financial compensation.
This creator economy doesn’t support the value of creators. We are stuck in old-fashioned approaches which don’t leave much room for experimentation.
Web3 is changing this — every day we hear a new possibility, a new boundary pushed. But the world of Web3 is still hard to access for the vast majority of creators. A mysterious place of wallets, cryptocurrencies, and marketplaces, that is still quite overwhelming and fragmented.
Many creators struggle to create meaningful value on centralised platforms and at the same time are put off by the NFT space. The sceptical culture of NFTs seen as ‘just a JPEG’ still isolates a pool of creatives from Web3 possibilities.
We want to make all this easier for everyone.
We are building a place to empower artists and creatives, giving them the tools they need to gain social and financial value from their work. This is not another utility or tokenomics experiment, this is a new way of approaching the market:
We build and sustain value from creativity itself.
Human interactions and ideas are messy and diverse. There isn’t one right way of doing things, but a variety of thoughts and approaches to art and culture. We want to create a place where freedom of expression is at the forefront.
Let’s reinvent the creative economy.
“The art of reinvention will be the most critical skill of this century.” — Yuval Noah Harari
