Taking on the Clean Energy Challenge

Marie Van den Bergh
Nov 1, 2018 · 3 min read

Thursday the 18th of October the Clean-Energy-Challenge of What design Can Do took place in Amsterdam. The design jam was organized to tackle the problems Amsterdam will be facing in the near future concerning the use of renewable energy.

On behalf of Oak & Morrow Giulia Caleca (graduation student) and me (design intern) joined this workshop.

What Design Can Do is an international platform about the impact of design on climate change problems that we are now confronted with. The initiative wants to bring creatives from all around the world together to improve and transform society.

Before the actual workshop started we received some additional information and insights from several people. Bart Witteman, policy advisor and designer of the energy transition in the province of Noord-Holland gave us tips to combine different means like housing, working and mobility that are now used separately and at different times. Thomas Vernooy, area manager of the University of Amsterdam pointed out that we should think about a whole area being productive and energy gaining. To conclude, Bas Raijmakers director at STBY gave us the go with the words: “As a designer you have to connect your ideas and energy to the expertise.” And then the design jam started!

We made teams of four and in less than two hours we listed the key insights, came up with an idea and made it pitch ready. All the teams presented their ideas to a jury.

And I can imagine you are curious about our concept. So here is our pitch:

We came up with the concept: ’Cafe Clean’. A physical meeting place where clean and green initiatives come together. Where people can connect and create. Cafe Clean is ‘the cafe just around the corner’, the regular meeting place in every neighborhood in Amsterdam. The Cafe is self providing in energy and communicates all the clean initiatives that are happening in the city of Amsterdam. By providing a place where people can interact and exchange their initiatives, we make clean energy solutions possible.

After the pitches there was some time for feedback and informal discussion with some drinks.

This workshop was really interesting and eye-opening for me because it addressed all the climate problems the world is facing. Working with people you did not know before is always exciting and definitely when you have very limited time to come up with an idea. I would advise to take part in such a workshop, because it really gave me inspiration and energy to develop new ideas. Besides that, I met really inspiring and interesting people!

Oak & Morrow

Insights and thoughts by the people of Oak & Morrow — a strategic design studio.

Marie Van den Bergh

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Oak & Morrow

Insights and thoughts by the people of Oak & Morrow — a strategic design studio.