Cruelty-free Lush cosmetics will now recycle ocean plastic for its packaging.
Lush cosmetics have been attracting their customers since 1994 with their naked packaging in the stores. These absolutely gorgeous looking products not only dazzle the buyers but are cruelty free, zero waste products with plastic free packaging. More than half of the products it sells can be carried home directly without any packaging. The eco-initiatives taken by the company are further more impressive.
Because all the products are sold as liquid less solid products, the preservatives used are also quite less compared to others. A great share of 65% of the lush products are preservative free and it keeps increasing. Lush claims to save nearly 6 million plastic bottles by selling solid shampoo bars.
Lush has started working with ocean legacy which works for plastic free oceans across Canada. The collected waste from the shores are recycled and reused as packaging for the cosmetics which come in black pots. Lush will also offer its customers a fresh face pack with the return of 5 empty containers from their range. The company also plans to expand this project by using more ocean plastics in their packaging.
Waste and Recycling:
The total recycled content in all Lush packaging is about 89% (including paper bags, aluminium tins,gift wrap, ribbons, boxes, tags and inserts). That means that for every tonne of material bought, 900kg come from recycled sources.
- Pots and bottles are made with 100% post-consumer recycled (PCR) plastic, saving about 65 tons of Carbon Dioxide and 90 tonnes of virgin plastic, or 800 barrels of oil, each year.
- Carrier bags are made with 100% post-consumer recycled paper, saving 100 tonnes of Carbon Dioxide each year.
- Gifts are lovingly wrapped with recycled paper and protected using Ecoflow; which is made from potato starch and is 100% biodegradable.
It is rewarding that a big brand like Lush is tied up to the cause. Many more brands should take up the responsibility to address plastic pollution. Scientists have already claimed that there might be more plastic than fish by 2050. The leaching from waste is already killing the plankton which is primary food for many aquatic creatures. Oceanic life confuses plastic to food and consumption of plastic could be lethal also causes the disturbance in ecological balance.