How to Build An Effective B2B SEO Strategy (Above That of Your Competitors)
When you are in the B2B space, an effective SEO (Search Engine Optimization) strategy makes all the difference in staying ahead of your competitors. And we mean literally. Given that that all-important place at the top of search engines is crucial in providing greater online visibility, it comes as no surprise that more and more businesses are now investing heavily in SEO strategy. In fact, according to a 2018 HubSpot survey, 61% of marketers said that improving SEO and growing their organic presence is their top inbound marketing priority.
Given the importance of SEO, it is our desire at Obbo Marketplace to help you make your business highly discoverable online. Being a one-stop, digital B2B marketplace in Singapore that helps B2B buyers and sellers alike, our desire is for you to be one step ahead of your competitors where search engine listings are concerned. With this in mind, here are six handy tips on how to achieve your B2B SEO goals:
Focus on your local SEO.
Of utmost importance is to ensure that your business ranks highly on local search engines such as Google, Bing and Apple Maps. Make sure to optimize your business listing on Google My Business. This will make your business pop up in Google’s ‘snack pack’ listings, which is good given that studies show that 33% of search results go to the ‘snack pack’.
Use the right focus keyphrase.
Using the right SEO focus keyphrase in your content and headings (SEO titles) is crucial to ensuring that your content and accompanying social media platforms rank highly in various search parameters. Using SEO tools such as Yoast can help you find the right focus keyphrases to boost the SEO rankings of your content.
Write a good meta description.
A well-written meta description can do wonders for increasing the clicks on your content. It refers to the descriptor you see under every search engine result (like on Google, for instance). A proper meta description needs to have vivid adjectives describing your content. This way, it compels the reader to click on your link to read more. In short, make your meta descriptions short, sweet and descriptive.
Use readable and meaningful URLs.
All we can say on the matter is, if readers cannot understand your URL then search engines might not either. Comprise your URLs with words and dashes as much as possible rather than using undiscernible numbers and characters. For instance, create a URL that looks more like this:
www.dropshipper.com/our-unique-offerings/
than this:
Always note this crucial aspect when forming URLs: search engines follow search users and not humans. Given that they are spiders (or crawlers), they don’t understand patterns of search behaviour in the ways that we do, for instance. Thus, using understandable and readable language in your URLs in the form of memorable ‘strings’ of words is most crucial.
Attach SEO keywords to your images.
Tagging key focus phrases to the stock images on your content is yet another great way of boosting the visibility of your content! This is most easily done through CMS(es) such as Wordpress.
Backlink, wherever possible.
Link vital statistics, information and figures with backlinks to the sources they came from. Ensure that these sites are in good standing and rank highly in terms of site clicks and visits. Furthermore, you would be referencing your work, which helps you be more credible in the eyes of your viewers.
In short, good SEO is crucial for B2B e-Commerce success. Follow these tips, and you will boost the visibility of your B2B business in no time! We hope you found these tips useful. If you need more personalised support or assistance with your SEO or general B2B strategy, you can always reach out to the friendly Obbo Team at hello@obbo.sg! We help our SME clients through a combination of marketing strategy consultation and targeted listings on our online B2B marketplace.
Obbo, the acronym for Offline Businesses Backed Online, is a digital discovery and marketplace platform, with a simple mission to digitise and help local brick-and-mortar businesses and small-to-medium enterprises (SMEs) to do business globally, digitally. Check out https://obbo.sg to find out more.
