Is The Cold Email Going Extinct in this Millennium?
Let’s face it. Thanks to the nature of technology in this new digital era, the cold email has officially died. As such, if you’re still using cold emailing to reach out to prospects you may find that your efforts are in vain. According to research, 21% of email recipients report email as spam, even if they know that it isn’t.
So why could cold-emailing be disadvantageous for your b2b business strategy in 2019? And more importantly, how could Obbo Marketplace help you overcome these drawbacks this National Day 2019? Read on to find out.
Why could cold emails ruin your b2b business strategy?
Cold emails face a myriad of problems. Here, we provide you a rundown of the top reasons why your prospect won’t open your cold email:
Half the time, they don’t care who you are.
You could have an interesting name or title at your company. But it doesn’t matter, in the end.
What matters to your targets is what your company does and what it could bring to them in terms of immediate value.
It is clear to them that you are using a template.
Using a template helps save time, after all. As such, we sympathize with you. However, the problem is that your sales prospect may sense that you did not take the time to personalize your email to them.
This could be quite off-putting to them as they don’t wish to be a sales number.
You haven’t done your research.
A major problem with a vast majority of cold emails is that they do not really link back to the sales prospect in any way, in terms of what they do, their accolades etc.
This is bad as it means you aren’t truly creating a connection with your prospect. As such, they may not respond to your email.
You don’t specify the tangible benefits of your product/service in your email.
If your sales prospect is still stumped as to how your product or service could benefit them, then they may not really want to read your email any further.
Your email might be heading in the direction of the junk folder as your sales prospect might think it is wasting their time.
The bottom line
Cold emails could be bad for business given their poor open and response rate. But don’t fret. With Obbo, you can save the stress of having to send these emails. Our b2b marketplace is designed to be a hub of connection and communication between b2b buyers and sellers in Singapore. So how do we make this possible for you?
How Obbo bridges the gap
We list your products on our highly-visible platform.
We ensure to list your products in a highly-organized and visually appealing grid on our platform. Our platform works on a verticals model. Additionally, our community of corporate enterprises will be able to know who they are interacting and purchasing from — boosting the supplier’s company brand and visibility!
Thus, we categorize your products in the most appropriate vertical so potential buyers are sure to find it. Check out what we meant below.
We (& HubSpot) handle all your in-bound marketing.
Newsletters, Blogs, Social ads — you name it and we will do it! Today, we are humbled to have an awesome partner, Hubspot who is the leading expert for inbound marketing and sales so you don’t have to worry about marketing your products and services through email anymore. For SMEs on Obbo, we have something exclusive for you if you want to drop cold emailing and start exploring on Inbound Marketing!
In short, the Obbo team highly values being able to solve all your cold emailing woes. If you would like to learn more about how our b2b marketplace could benefit your business strategy, visit us or email our friendly team at hello@obbo.sg.
Thank you for reading our article and making it this far! If you liked it, do make sure to hit that applause button on the left. :)
Obbo, the acronym for Offline Businesses Backed Online, is a digital discovery and marketplace platform, with a simple mission to digitize and help local brick-and-mortar businesses and small-to-medium enterprises (SMEs) to do business globally, digitally. Check out https://obbo.sg to find out more.
