It’s 2019, Are You Still Using Email To Send Business Inquiries?

Jennifer Venkat
Obbo Marketplace
Published in
4 min readAug 7, 2019
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In the digital age, sending business inquiries to reach out to other businesses has become commonplace. It is understood to be fast, convenient and efficient. But Obbo was curious:

Are emails truly that effective for making business inquiries in the B2B space?

At Obbo, we place great importance on talking to our MNC buyers about the problems they face when sourcing for business supplies. And what we found out to be their top concern was primarily the above. So how can emailing business inquiries to sellers be inefficient?

So why could emailing business inquiries be ineffective for your procurement strategy?

You are unsure as to whether your email was read or received.

Photo by Austin Distel on Unsplash

More often than not, your email probably ended up in the receiver’s spam or junk folder. What a nuisance!

You’re probably not going to get a response from them anytime soon.

You are told to call when you email and vice versa.

Photo by ROOM on Unsplash

Here we see the endless loop of follow-up oblivion many procurement departments are probably familiar with: do I call or email first?

The answer to that question may not always be clear, especially when you get conflicting instructions from the people you are contacting.

The sign-up forms on seller websites are not always that great.

Photo by NordWood Themes on Unsplash

When you are in the process of making business inquiries, you probably need to fill out a sign-up sheet at some point. This tends to not help your cause sometimes, given that some sign-up sheets are poorly designed or are not very informative.

This probably means that not all your contact information goes to sellers, which could be bad given that they may not get back to you on time.

You are only given a limited amount of information to work with.

Photo by Marten Newhall on Unsplash

A vast majority of our B2B buyers tell us that they mostly consider the first three Google searches on the results page and tend to work with that. They also tell us that the websites they surf may be woefully lacking in the information they require.

As B2B buyer yourself, we can only infer that this could greatly hinder your business inquiry process given that you may be grossly misinformed about a company’s products and services.

The bottom line

The business inquiry process, in a nutshell

In all, a combination of factors can be greatly cumbersome to you when you are trying to make business inquiries via email. But not anymore, when you use our unique B2B Marketplace, Obbo.

So how does Obbo bridge the gap?

Our website landing page!

Signing up with Obbo Marketplace helps solve your email business inquiry problems in more ways than one. Read on to find out how!

Upload instant buyer requests.

Our buyer request page

Not able to find what you're looking for on Google or our site? No problem! Simply make a buyer request using our platform to tell us what it is that you need exactly.

Our sourcing technology matches the right sellers to you!

Compare quotations with ease.

Compare quotes easily on our page!

Not sure whether you’re getting a good deal with a seller? When you sign up with us, we save you the hassle of resorting to doing up messy spreadsheets to compare quotes.

Save precious time! Compare quotes at the touch of a button, using our platform.

Our quotation form is fuss-free to use.

Our quotation request page!

What makes Obbo Marketplace so special is that we have designed a unique algorithm that now makes your business inquiry process, neat and sweet!

Now you can request for your quote in a hassle-free way that also provides us with the most data to better help you.

At the end of the day, reach out to businesses via email to make inquiries can be a cumbersome and time-consuming process. As such, we take great delight in being the mediator that makes your B2B business inquiry process a breeze!

So go ahead and give us an applause for better business inquiry outreach! :)

Even the Rock approves!

Obbo, the acronym for Offline Businesses Backed Online, is a digital discovery and marketplace platform, with a simple mission to digitize and help local brick-and-mortar businesses and small-to-medium enterprises (SMEs) to do business globally, digitally. Check out https://obbo.sg to find out more.

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Jennifer Venkat
Obbo Marketplace

Content strategist at Obbo Marketplace. Obbo, the acronym for Offline Businesses Backed Online, is a leading digital discovery and marketplace platform in SG.