Brace yourself: We brainstormed 54 slogans for Smile Direct Club in 20 minutes
This week’s “Can They Brand That?” episode is almost as much fun as when your orthodontist would let you customize the color of your rubber bands. As two former metal mouths, it was deeply therapeutic for us to brainstorm creative concepts for Smile Direct Club and the 20 allotted minutes went by faster than you can say, “Cut your corn off the cob.”
For some open mouth grins, check out the highlight video:
Keep scrolling for the spec graphics we designed of some of our favorite concepts (there were 54 slogans in total!)
[full list of slogans]
- Don’t sweat the smile stuff.
- The Smile Files [Blog]
- Smiles better than the competition.
- Brace yourself. [Promotional copy]
- Making brace face an obsolete taunt.
- The choice is as clear as our aligners.
- No more tin grins.
- Payment plans available on, ahem, retainer.
- We’ll give it to you straight.
- Get your dental priorities straight.
- We play it straight.
- The stars are aligned, we think your smile should be too.
- Pricing as transparent as our aligners.
- Our goals are in alignment.
- Welcome to the club: our secret password is smile.
- You’ll get a lot of smileage from our aligners.
- The whole tooth and nothing but the tooth.
- It’s our job to put a smile on your face.
- A new smile on your face without a trace.
- Mouth off. [Testimonials]
- You grin, we’ll bare it.
- We can straighten your teeth in our sleep.
- A sound bite. [Reviews]
- Straight Talk [Podcast/Blog]
- Let your bark be worse than your bite.
- You’ve been invisali-ed to.
- Our impressions leave a lasting impression.
- The first rule of smile direct club is always talk about smile direct club.
- In the game of dentistry, there’s only losers and grinners.
- Our process is the opposite of pulling teeth.
- Inspiring open-mouth smiles.
- Making the ‘smize’ obsolete.
- A new smile is right on the tip of your tongue.
- Doctored teeth from home.
- Shift your alignment schedule without shifting your alignment.
- We’re the new tooth fairy.
- So good they’ll think it’s Photoshop.
- It’s not a filter, it’s Smile Direct Club.
- The only thing our aligners don’t have are the cool multi-colored rubber bands.
- You’re our bright idea.
- The oral of the story. [Mission Statement]
- Your dental phobia stops here.
- So lightweight it’s like you’re wearing nothing but a smile.
- Only you and your dentist will know.
- Let us give you some space. (people with crowding)
- Avoid large crowds. (people with spacing)
- We’ve always been mindful of crowding. [Covid Campaign]
- Go to the dentist; you pick the chair.
- Change your teeth’s space in your own space.
- We’ve redefined beauty sleep.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com
