Can They Brand a Dry January Campaign for CANN?
High, hello! We’re back with a new episode of “Can They Brand That?” that’s so silly it may give you a contact-high. Our creative challenge of the month was dreaming up (way up ;)) a Dry January campaign for the cannabis drink brand Cann…all in just 10 minutes. We see plenty of cannabis brands making mention of Dry January in a post or two, but we think it’s a missed opportunity not to go hard promoting their alternative buzz leading up to Dry January. We, for two, could hardly contain all of our highdeas.
Pop a gummy and watch the highlight from our improvised branding mayhem:
P.S. Before you ask, yes, we considered titling this episode, “Cann They Brand That.” But in a rare moment of maturity, we opted for the more literal (cough, SEO-friendly) option. Don’t grow up, kids, it’s a trap.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, JOI, Waterboy, Fanny, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Roche, Dott Technologies, and The Dallas Cowboys. But they would never brag about it in their episode description.
