Can They Brand Chia Pets?
Don’t tell your succulents, but our latest episode of Can They Brand That? is all about the #1 window sill thrill: Chia Pets. Haven’t thought about those terracotta masterpieces in 20, 30 years? Neither had we. But that’s what made the 20-minute challenge so fun. From business titles (Chia-E-O, anyone?) to celebrity product spinoffs (you’re saying you wouldn’t buy a Chewbacca Chia Pet called Chia-bacca?!), our ideas sprouted into a lush garden of clever campaign ideas that will inspire you to sing the Chia Pet theme song for the rest of the day.
Ch-ch-ch-check ya later!
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, JOI, Waterboy, Fanny, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Roche, Dott Technologies, and The Dallas Cowboys. But they would never brag about it in their episode description.
