Remember Noxzema? We Wrote 22 Taglines For Them In An Hour
Haters will say we can’t create 22 funny, marketing one-liners in under an hour.
We say haters are just confused fans.
We also say, “YES WE CAN, MOM, AND WE WILL PROVE IT!”
Meet: The One-Liner Challenge. A game where we are both the challengers and the executioners. It’s like win/win but the opposite.
The rules:
- 1 brand or product
- A firestorm of one-liner campaign concepts
- Humor + fun = weapons of choice (duh)
- All concocted in under one hour
- Based solely on the brief benefits they list on their home page or packaging. (Hell, we only have an hour, ok?? THERE’S NO TIME FOR A LARGER STRATEGY THAN THAT.)
- Play fast and loose
- Do your best
- Trying and bombing is better than never trying at all
- All’s fair in a creative ideation dump
- Champions never cry
First up: Noxzema Original Cleansing Cream. Because everything from the 90s is back.
Here are the best of the bunch, in no particular order, and with a hearty dose of not taking ourselves too seriously. (To the 50+ we left on the cutting room floor: *shoulder squeeze*)
- Please, do call it a comeback.
- Skin so fresh and clean it inspired an Outkast song.
- Being an adult blows; but your face doesn’t have to show it.
- Tingles more than your first crush.
- We can’t speak for your conscience, but your face is definitely clean.
- Whoever smelt it, felt it (that Noxzema soft skin, that is).
- Clearing pores since 1920. (No, seriously.)
- Wipe that Friday night off your face.
- Noxzema to eczema: “Tag me in.”
- Because sleeping with your makeup on is like a bad one night stand: you’ll regret it in the AM.
- Passes the “baby butt cheek or adult face cheek?” confusion test.
- You’re tough as dirt. And now so is your face wash.
- Meteorologists lie, dermatologists don’t.
- Turns out, you can teach an old beauty staple new tricks.
- A lot of things happened in 1920. A guy named Ponzi came up with a sales scheme (bad). Noxzema is released to the masses (good).
- Always invigorated, often underrated.
- Helps fight actual zits, not the ones you earned in 1995 while playing Girl Talk.
- You never forget the first one to get that close to your skin.
- Leave the boujee skin regimen to the ‘influencers.’
*Wrestling bell*
PS: Here’s our favorite flop: “You don’t have to be richer to have good pores(ers).” It was about it being affordable ok? We still like it.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, JOI, Waterboy, Fanny, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Roche, Dott Technologies, and The Dallas Cowboys. But they would never brag about it in their episode description. obedientagency.com
