Sip on this: We brainstormed 35 slogans in 20 minutes for Phade
Ya know what doesn’t suck? The latest episode of Can They Brand That? Ya know what does suck? The brand we featured. CALM DOWN, IT’S A STRAW, YOU GUYS. Yep, the brand we ran our mouths about (as the clock ran out, naturally) is Phade — the first marine biodegradable straw derived from earth-friendly canola oil. This sustainable sipper behaves like plastic, but has a total breakdown (in a good way!); biodegrading in nearly any environment. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work stirring up cheers-worthy creative concepts for Phade (including, of course, some hilarious flops).
Keep scrolling for the spec graphics we designed of some of our favorite concepts (there were 35 slogans in total!)
Feast your eyes on the video brainstorm below:
Full ideation list:
- Our straws are having a breakdown.
- We’re big PHAns* of the environment.
- *Phade is made from PHA — an earth-friendly material
- Plastic straws are for suckers.
- They’re biodeGREATable.
- Made to Phade.
- Goes down smooth in more ways than one.
- Don’t throw it away, the ocean will handle that.
- Quench your thirst without being the worst.
- The straw that brings the camel back.
- The straw that stirs the drink.
- We wait until your drink is done to Phade away.
- We don’t leave the party until you do.
- Performs like plastic
- A straw that gives an Irish goodbye.
- The straw that does a slow fade.
- We don’t ghost you, we ghost the environment.
- Sip tease.
- The earth/world has a drinking problem.
- People pleasers and porpoise pleasers.
- You’re in for a slurp-rise.
- Using plastic is a slurpery slope.
- Let’s talk about sucks.
- We’ve got emotion for the ocean.
- Less motion in the ocean.
- People who use plastic straws are suckers.
- We’re suckers for….biodegradability.
- Everything we touch turns to mold.
- This blue has gone green.
- Blue means go.
- Free sipping on all orders.
- The earth doesn’t deserve a hangover.
- Unlike other single-use straws, we don’t have a drinking problem.
- Cause a stir, but don’t make waves.
- The straw that broke the plastic’s back.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com
