We brainstormed 26 slogans for Casper in 10 minutes
As the nursery rhyme goes, 10 little monkeys jumpin’ on the bed, two fell off and bumped their heads thus spending the next 10 minutes brainstorming memorable slogans for Casper Mattress in a delirious haze. Tale as old as time, right? But really, this is your friendly wake-up call to check out this month’s 10-minute improvised brainstorm that resulted in 26 eye-opening creative slogans.
Whether your dream is to watch the brainstorm video, check out the design mockups of the top 5 concepts, or read the full list of ideas…don’t snooze on this one.
As always, the Slogan challenge rules are: 1/ 10 minutes on the clock 2/ fully improvised concepts (no prep work allowed) and 3/ no bad ideas. (Although the ‘slumberjack’ concept may suggest otherwise.) The goal of these spec work projects is to use our imaginations freely, showcase our creativity, and have fun together. And yep — this regularly results in new clients and collabs for us so that’s a definite perk.
See below for the full list of what our bonkers brains came up with in those 10 minutes.
- Where slumber is a party.
- Simply a bed-ter a mattress.
- Every night will feel like a slumber party.
- We’re the mattress that clouds sleep on.
- Ready to get rid of your old mattress? Don’t sleep on it.
- Our mattresses make liars out of you
- Two truths about our lie.
- We wanna be your big spoon.
- Why have your head in the clouds when you can have your head *on* a cloud.
- We’re Slumberjacks.
- We’ll give you Rested Leg Syndrome
- Restless no more.
- Around here there’s only winners and snoozers.
- We’ve got you covered.
- Rest Dressed
- From lay to Zzzz
- We call our duvets Zzzz zzzz tops.
- Duvet all day
- There’s no place like foam.
- Do’s and Doze
- Our sheets + our pillow + our duvet = a mattryst
- Suite dreams are made of sheets.
- The kind of lie you’ll be happy to believe.
- The good, the bed, and the snuggly.
- Insomnia? I haven’t heard that name in years.
- We’re named after a ghost because when you sleep on a Casper mattress, you’d rather die than get out of bed.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com
