We brainstormed 28 slogans in 20 minutes for Ruffwear™
If the ruff dog puns didn’t give it away, for this month’s #ObedientSpecWork we took on a dog performance gear company — Ruffwear — for a Slogan Challenge (the artist formerly known as The One-Liner Challenge). Both of Obedient’s founders are lifelong dog lovers and owners of rescue pups so it was time to put that knowledge to the test…in the form of a 20-minute challenge to come up with branded slogans. Cesar Millan, WHO?
The result? 5 campaigns, 23 slogans and another entertaining peek inside the brains of our founders. You can watch the brainstorm here:
Special shout out to Puffin and Mokey for having to keep getting their hopes up for 20 mins straight as their moms repeated their favorite words, “walk,” “park,” “treat,” over and over.
And here are all 28 beauties. (For those doing the math at home, yes that’s more than 1 solid gold gem per minute.)
- Embark on your next great adventure.
- Unleash excitement. Unleash memories. Unleash expectations.
- Press paws on the predictable.
- Keeping your dog inside all day? Woof.
- Sit. Stray. Roll Over.
- Gear for whether you sit or stray.
- Stray well.
- Deep inside, all dogs are backpack animals.
- Off-leash and into the world.
- Gear so great, your dog thinks he’s off collar.
- Homeward unbound.
- Nature is calling. *dog whistle noise*
- Turn your world into a dog park.
- For camphounds, trail waggers, and snoutdoorsmen.
- Bred for adventure.
- 4 legs, 0 limitations.
- Get pup and at ‘em.
- Wag your trail.
- Bark up the right trees.
- Get a new leash on life.
- Meet nomad’s best friend.
- Ruffing it, not roughing it.
- Rescue your dog from the norm.
- Re-rescue your dog.
- Nomad and all happy.
- Chase your trail and chase adventure.
- Get those four legs outside of the four walls.
- Harness your sense of adventure.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com
