We brainstormed 31 slogans in 10 minutes for Franzia
Yes, you read that right: this month’s slogan challenge is for the boxed wine brand whose slaps are heard round the world: Franzia. We were sent their Instagram the other day and were tickled to see that they were using humor and fun in their branding. So, naturally, we wanted to honor them with a 10-minute improvised brainstorm. It’s the least we could do for all of the memories they’ve given us (okay, it was college, so those memories are a tad bit fuzzy).
As always, the Slogan challenge rules are 1/ 10 minutes on the clock 2/ fully improvised concepts (no prep work allowed), and 3/ no bad ideas. (Although our video of the brainstorm may suggest otherwise.) The goal of these spec work projects is to use our imaginations freely, showcase our creativity, and have fun. Bonus: we may or may not have gotten a call from one of the brands we did a slogan challenge for this year to discuss a collaboration.
See below for the full list of what our bonkers brains did in those 10 minutes.
- Indispensably dispensable wine.
- Moscato have it.
- Merlot standards.
- Box service is the new bottle service.
- We’re into wine blends, not blending in.
- Bottles are a buzzkill.
- Stay close with your franz from college.
- What’s in her bag?
- Franzia: Drinking. Game.
- Make ’em blush.
- Your best stories start with us.
- Rosé our way.
- It’s my drink in a box.
- Franzfluencer.
- You can sip with us.
- Franzi-YEAH.
- A toast with the mostest.
- Varietals are the spice of life.
- All great journeys begin with a great, first sip.
- WFH — wine from home.
- The box you’re most excited to see under the tree.
- The only wine opener you need is your hand.
- Let us get on our wine box soapbox.
- The only square you want at your party.
- Drink outside the box.
- Tap that glass.
- Wine that slaps.
- When it comes to great taste, we’ve got it in the bag.
- Achieve flow state.
- We’ve aged well.
- Get that bag.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com
