We brainstormed 31 slogans in 10 minutes for Native Deodorant
10 minutes to rapid-fire brainstorm some solid gold creative concepts for Native Deodorant? No sweat. We’re back and at it again and this time we’ve upped the ante from an hour to 20 minutes down to just ten minutes to ideate slogans for our spec work brand du jour. And can we just say…ten minutes goes by really quickly. But nevertheless, we perspired, err, persisted.
Here’s the fun l’il epilogue to this CTBT episode: The Senior Vice President of the brand emailed us saying she loved our ‘Brad Pitt’s pits,’ joke, then hired us for a complete rebrand, major product line expansion, and the creation of every single seasonal launch that calendar year — culminating in a long, sweet-smelling relationship.
Somethin’ to note: beyond enjoying the creative challenge of these monthly spec-periments, we enjoy reminding you about the potential and power of an ideation like this (from brains like ours). The concepts we come up with in these brainstorms hold a ton of branding and marketing value — they serve as more than simple ‘one-liners,’ and could become product names, taglines, ad campaigns, web copy, elevator pitches, social media bios, packaging copy, press release headlines, and overall just new ways of communicating what makes the brand special and compelling.
Catch a whiff of our favorites that we mocked up into graphics and as always, you can watch a fun video of the brainstorm in action here or below.
Take a big inhale of all 31 branded slogans from our brainstorm. (For those of you keeping count, that’s 3 sniffs per minute.)
- We’ve got natural talent.
- Sorry, we’re fresh outta parabens.
- She’s a natural.
- It’s like whispering sweat nothings.
- Sweat dreams are made of this.
- Deo for your B.O.
- Scents that make sense for your body/the environment.
- “Don’t you know it’s non-toxic — Britney Spears
- Roll over the competition. Literally.
- Shop our best smellers.
- Take the U out of pee-ew.
- Aluminum deodorant is the pits.
- It’s good enough for Brad’s Pitts.
- Is your body care clean? Don’t sweat it.
- Make a clean break from toxic deodorants.
- Looking for aluminum-free deodorant? Stick with us.
- Smell ya never.
- Show us your O(dor) face.
- Smelling good is more than skin deep.
- Clear your conscience, not the room.
- Reviews are called: deodoRANTS.
- Playing it safe never smelled so good.
- Swipe right, not wrong.
- Dating making ya sweat? Swipe right, then left.
- Inspired perspiring.
- Perspiration aspirations found here.
- It’s sweater weather, not sweat weather.
- Better than the odor guys.
- Practice safe sweats.
- Everyone’s toxin about it.
- Now if we’re toxin bodies.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com
