We brainstormed 33 slogans for Dropps in 20 minutes

Obedient Editor
Obedient Agency
Published in
3 min readJun 10, 2022

Oh my pod it’s a new episode of Can They Brand That? And this time we’re loading up on witty ideas for Dropps — the original laundry detergent pod with eco-friendly ingredients. We set the brainstorm cycle for 20 minutes and cranked out some fun and fresh concepts (resulting in quite the dirty spec campaign). So Dropps everything and watch (OR SHOULD WE SAY WASH) minds at work.

Check out the video here:

Keep scrolling for the spec graphics we designed of some of our favorite concepts (there were 33 slogans in total!)

Copyright: Obedient Agency LLC
Copyright: Obedient Agency LLC
Copyright: Obedient Agency LLC
Copyright: Obedient Agency LLC
Copyright: Obedient Agency LLC

Full List of Slogans:

  1. Get a load of Dropps.
  2. Take a load off.
  3. Loads better than the competition.
  4. Our global impact is more than a dropps in the bucket.
  5. Mop til you dropps.
  6. Make a clean break from toxic cleaning products.
  7. We’re coming clean. (About Page copy)
  8. Clean your conscience.
  9. Our conscience is clean.
  10. Throw in the towel on toxic products.
  11. We work so you don’t have.
  12. We work harder, you work less.
  13. Reduce, reuse, rinse cycle.
  14. Good to the last dropps.
  15. Dropps everything.
  16. We clean up nicely.
  17. We’re proof that everything comes out in the wash.
  18. *Sing like Outkast* Ain’t no laundry soap like me, we’re just so fresh and clean.
  19. Finally, a detergent that’s not a laundry basket case.
  20. Pod Damnit, we’re good.
  21. In pods we trust.
  22. Taking the stain out of sustainable.
  23. Clean at the dropps of a hat.
  24. An ingredient list that’s not a laundry list.
  25. Don’t be a soap scumbag.
  26. Wash your conscience out with our soap.
  27. Soap for the best, prepare for the worst.
  28. *Mic Dropps*

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, JOI, Waterboy, Fanny, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Roche, Dott Technologies, and The Dallas Cowboys. But they would never brag about it in their episode description.

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