We brainstormed 33 slogans in 20 minutes for Liquid I.V.

We’re not medical professionals but we highly suggest infusing this episode directly into your veins. Ok, that was a slightly creepy way to kick this off, but today’s featured brainstorm brand is Liquid IV, so it mostly works. Liquid IV makes functional drink mixes that enhance rapid absorption of water and other key ingredients right into the bloodstream for better hydration, sleep, energy, or immune support. P cool science, wethinks. So, armed with only that information, we set the clock for 20 minutes, put on our game faces, and got to work mixing up creative concepts for Liquid IV in real-time (including an entire campaign riff involving beach signs and a ‘body of water’ wordplay).

You can watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts below (there were 33 slogans in total!):

Copyright: Obedient Agency LLC

Full Ideation List:

1. Stick hydration to ‘em.
2. Our formulas packets a punch.
3. Hydrate is a perfect anagram for ‘hate dry’
4. Up your liquid IQ
5. FAQ page is called: Why-drate
6. Destination: hydration
7. You’re so VEINS, I bet you think this hydration is about you.
8. Our hydration multiplier means you don’t have to be great at math to be great at health.
9. Turn your body into a thirst trap.
10. Drink yourself to sleep.
11. Get this in your body so you can get out there.
12. Abide by a new constitution and amend your body
13. Finally, a nightcap that actually benefits you
14. Get saturated in science
15. WET your appetite.
16. Water you waiting for?
17. Your body of water is at low tide.
18. Your body of water wants to make waves.
19. Your body of water is a no-wake zone.
20. We’re your wet blanket.
21. Wet yourself.
22. We wanna take you on a first hydrate.
23. We’ll make you wet.
24. Put energy (sleep, immunity) in the mix.
25. Do the electrolyte slide.
26. Your water is lonely.
27. Our cellular transport technology means you get a better cellular network.
28. High speed, (blood)streaming services, better connection.
29. Come on in, the water’s alkaline.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com