We brainstormed 36 slogans in 10 minutes for Care/of

Obedient Editor
Obedient Agency
Published in
3 min readFeb 25, 2021

Get a dose of our latest slogan challenge for Care/of — a company that makes personalized vitamin packs. As a refresher, the rules of these creative exercises are: 1) 10 minutes on the clock 2) fully improvised concepts (no prep work allowed) and 3) no such thing as a bad idea. The goal of these spec work projects is to use our imaginations freely, showcase our creativity, and have fun together. And as a lovely perk, these often result in new clients and collabs. This week’s SC resulted in 36 wild ideas that are so potent you may need to chase them with a glass of water. We mocked up our favorites below, or you can check out the brainstorm video. As always the full list of concepts is at the very end of the email for your reading enjoyment.

Copyright: Obedient Agency
Copyright: Obedient Agency
Copyright: Obedient Agency
Copyright: Obedient Agency
Copyright: Obedient Agency

Full Ideation List

  1. Take 2 and don’t call us in the morning.
  2. We make it personal.
  3. We’re pro biotics.
  4. We put the cure in curated.
  5. You’re unique just like everyone else.
  6. Our vitamin may be B-Complex but our process is anything but.
  7. I’m with herbs.
  8. Get a dose of us.
  9. Feel good in your genes.
  10. Vitamin it to win it.
  11. We’ll see you in health.
  12. Your suit shouldn’t be the only thing tailored.
  13. We’re supplement to be.
  14. Your daily digest.
  15. These strains won’t strain your lifestyle.
  16. The doctor is in…gested.
  17. No need to get back with your Rx.
  18. What goes in your mouth shouldn’t be a mouthful.
  19. Mini-rals, major results.
  20. I hope this email finds you wellness.
  21. We wish you wellness.
  22. Alls well that starts wellness.
  23. When it comes to taking vitamins, you should be well aware.
  24. Multivitamins that play well with others.
  25. Don’t leave well enough alone.
  26. So your memory serves you well.
  27. We’re the illest so you don’t have to be.
  28. Because an apple a day wasn’t cutting it.
  29. We make an art of our science.
  30. Signed, sealed, health delivered.
  31. The best you is in this box.
  32. Health isn’t a tough pill to swallow.
  33. Bottle service for your body.
  34. Out with the old and in with the nutrients.
  35. The doctor is in…your mailbox.
  36. We mean well.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com

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