We brainstormed 37 slogans for Snactiv in 20 minutes

Obedient Editor
Obedient Agency
Published in
3 min readApr 14, 2022

We hope you’re hungry because this week’s episode of Can They Brand That? is all that and a bag of chips. Incredible 90s references aside, today’s featured brand is Snactiv — a multi-tasking snacking tool that gives messy hands the middle finger (and the pointer too). We opened our minds — and a bag of Cheetos — and spent 20 minutes real-time brainstorming this super fun brand. The results? Finger-lickin' good.

Here’s the brainstorm highlight video:

Keep scrolling to all the slogans and campaign concepts we ideated during our brainstorming (there were 37 total!), as well as our favorites ideas designed into spec graphics.

Copyright: Obedient Agency LLC
Copyright: Obedient Agency LLC
Copyright: Obedient Agency LLC

Full list of slogans:

  1. Analog snacking is a thing of the past.
  2. Crush some candy while you Candy Crush.
  3. S-n-a-c-k while you Wordle.
  4. Crunch some popcorn while you crunch the numbers.
  5. Leave the mess on read.
  6. Get on the dating apps while you get down with some apps.
  7. Don’t treat your laptop like a countertop.
  8. Don’t give your mouse any cheese.
  9. Your tabs are a mess, but your keyboard isn’t.
  10. Don’t turn your tablet into a table.
  11. Give your napkin a nap.
  12. Wash your hands of a sticky remote control.
  13. Lunch while you launch.
  14. Now, every activity is a snacktivity.
  15. Eat kale while you email.
  16. Chew while you do.
  17. Devour while you design
  18. Give messy hands the middle finger.
  19. You won’t have to console your console.
  20. Save your paws and your pause.
  21. Instructions for use: Up, Up, Down, Down, Left, Right, Left, Right, B, A.
  22. Take a bite out of grime.
  23. Ctrl + alt + eat.
  24. Ctrl + Z your snacking messes.
  25. Feed your free time.
  26. Free time is feed time.
  27. Have a Butterfinger without being a butterfingers.
  28. Dark mode, light mode, bite mode.
  29. Don’t let your snacks attack.
  30. Free chipping with every order.
  31. Before Snactiv you were doing it ass snackwards.
  32. Don’t sweat the snack stuff.
  33. Keep your hands clean while you dig up dirt on the internet.
  34. Rage snack without rage quitting.
  35. Don’t turn your keyboard into a charcuterie board.
  36. We’ve augmented your snacking reality.
  37. Napkin not required.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com

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