We brainstormed 37 slogans in 30 minutes for Billie

Obedient Editor
Obedient Agency
Published in
3 min readJul 7, 2021

Hair we go again. It’s time for a new episode of Can They Brand That and this week’s featured brand is Billie — who makes ‘razors designed for womankind’ as well as other everyday essentials. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work sharpening up some *smooth*, creative concepts for Billie (including, of course, some hilarious flops).

Below are the spec graphics we designed of some of our favorite concepts but keep scrolling for the rest of our ideas (there were 37 slogans in total!)

Copyright: Obedient Agency LLC
Copyright: Obedient Agency LLC
Copyright: Obedient Agency LLC
Copyright: Obedient Agency LLC
Copyright: Obedient Agency LLC

Watch the video brainstorm here or below:

Also, here’s the full list of what our bonkers brains came up with in those 30 minutes.

  1. We’re putting razor burn on notice.
  2. Shave it your way.
  3. No hair, who dis?
  4. Get a smooth shave from hair to there.
  5. Dependable not disposable.
  6. Dolphins everywhere are jealous
  7. Hair to stay.
  8. The buck stops hair.
  9. So smooth it’s criminal.
  10. Bare your naked, ladies.
  11. It’s getting hot in hair
  12. Razor the glass ceiling.
  13. Hair free finally feels carefree.
  14. The precision glide of a sports car without the divorce.
  15. I got five (blades) on it.
  16. Your privates can now go public.
  17. It’s not a shave, it’s a bare hug.
  18. Self-care, meet shelf-care.
  19. Best blade plans.
  20. I’m in love with the shave of you. — Ed Sheehan
  21. Dancing on the razor’s edge.
  22. Charity events are called Fund-razors
  23. Other razors are on their last legs. Literally.
  24. The razor that has a heart to heart with all of your parts
  25. Products that care whether you’re bush or you’re bare.
  26. Pubic Service Announcement
  27. Come hair often?
  28. Don’t ask me, I only work hair.
  29. Hair to stay.
  30. Grin and hair it.
  31. All rise for Queen Billie — there’s a reason we’re the only razor with our own magnetic throne.
  32. Your top shelf should be top-shelf.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com

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