We brainstormed 39 slogans for Ruggable in 20 minutes
We’re giving ourselves the floor (looks directly into camera and smirks) for this week’s “Can They Brand That” by choosing the machine-washable, made-to-order rug brand, Ruggable as our featured brand. Per usual, we set the clock for 20 minutes and let our brains runner wild on as many creative ideas as possible. Keep scrolling for the brainstorm video, designed spec graphics, and full list of campaigns.
Here’s the brainstorm highlight video:
Oh look, the spec graphics we designed of some of our favorite concepts (there were 39 slogans in total!)
Full List of Slogans:
- We call them ‘Gateway rugs’ because you’ll be addicted to how clean your house stays.
- Rugs not drugs.
- Rugs and kisses. (email sign off)
- Making all your washes come true.
- We’re resistant to change.
- Rug + able — our name says it all.
- Spill it (chatbox copy)
- We’re thrilled about spills.
- We don't mind when you walk all over us
- We’ll give you a rug for your money.
- It all comes out in the wash. (warranty/guarantee copy)
- High traffic, meet low maintenance.
- Get a room.
- Instructions for use: Unroll and then rock.
- Go ahead, spill it.
- We don’t sweep anything under the rug. (about section/mission)
- We’d never pull the rug out from under you. It looks too cute there.
- Let’s make this house a home run.
- Endures like it’s kid-friendly, styles like it’s not.
- Our rugs are so pet-proof they’re man’s best friend’s best friend.
- Don’t take your shoes off at the door.
- Please, keep your shoes on.
- Runner us into the ground.
- Snug as a bug in a Ruggable. (Their plush collection)
- Making all of your washes come true.
- You’re invited to play dirty.
- The most requested rug by hardwood floors everywhere
- Made to order, made to last.
- Rugs so pretty, you’ll be floored.
- We wipe the floor with the competition.
- Life’s messy, we’re not.
- We keep dirty a secret
- Please mess with us.
- Cleans like a motherrugger.
- Our proof is in the padding.
- We’ve rugged the system.
- Walk all over us.
- A rug that keeps your dirty secrets.
- Put us through the wringer then take us for a spin.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com
