We brainstormed 43 creative concepts about fruitcake in 20 minutes

Hang onto your bundts, friends, we’ve cooked up a holiday episode of Can They Brand That sure to make you hungry for more (jokes, not fruitcake, probably).

That’s right, our challenge was to brand the infamous holiday treat made with candied or dried fruit, nuts, and spices, and optionally soaked in spirits — all in just 20 minutes.

Once we wrapped our minds around what fruitcake is, we concocted some new Christmas folklore, plenty of signature wordplay, and, of course, a few celeb cameo suggestions, totaling 43 real-time creative concepts.

Please enjoy the fruits of our brainstorming labor, and from the bottom of our hearts, Happy Hondadays.

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, JOI, Waterboy, Fanny, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Roche, Dott Technologies, and The Dallas Cowboys. But they would never brag about it in their episode description.